{"id":12759,"date":"2011-09-12T17:01:35","date_gmt":"2011-09-12T15:01:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/90-lat-fiata-w-polsce-wsparte-kampania\/"},"modified":"2011-09-12T17:01:35","modified_gmt":"2011-09-12T15:01:35","slug":"90-lat-fiata-w-polsce-wsparte-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/90-lat-fiata-w-polsce-wsparte-kampania.html","title":{"rendered":"90 lat Fiata w Polsce wsparte kampani\u0105"},"content":{"rendered":"

G\u0142ówne media wykorzystywane w kampanii to telewizja i internet, wspierane emisjami w radiu i w wybranych tytu\u0142ach prasowych.<\/p>\n

Jubileuszowa kampania przypomina o 90-letniej obecno\u015bci Fiata na polskim rybnku. M. in. Prezentuj\u0105c model 508 produkowany w latach 1933-1939.<\/p>\n

Celem kampanii jest zbudowanie \u015bwiadomo\u015bci unikalnej oferty cenowej stworzonej na 90 rocznic\u0119 obecno\u015bci Fiata w Polsce. Fiat Panda dost\u0119pny jest w cenie 29 990 a Fiat 500 w cenie 39 990.<\/p>\n

Konsumentom udost\u0119pniono równie\u017c nowy serwis u\u0142atwiaj\u0105cy zapisy na jazdy próbne jazdyprobne.fap.pl<\/a>\/.<\/p>\n

Kampania potrwa do 25 wrze\u015bnia. Media zaplanowa\u0142 i kupi\u0142 Maxus, kreacje przygotowa\u0142a agencja Leo Burnett.<\/p>\n","protected":false},"excerpt":{"rendered":"9 wrze\u015bnia br. rozpocz\u0119\u0142a si\u0119 jubileuszowa kampania promocyjna Fiata Panda i Fiata 500.","protected":false},"author":1,"featured_media":12760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[475,1290,1171],"class_list":{"0":"post-12759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fiat","9":"tag-leo-burnett","10":"tag-maxus","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12759"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12760"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}