{"id":12723,"date":"2011-09-13T14:38:47","date_gmt":"2011-09-13T12:38:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/relaunch-ceruvit-junior-wsparty-kampania-reklamowa-wideo\/"},"modified":"2011-09-13T14:38:47","modified_gmt":"2011-09-13T12:38:47","slug":"relaunch-ceruvit-junior-wsparty-kampania-reklamowa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/relaunch-ceruvit-junior-wsparty-kampania-reklamowa-wideo.html","title":{"rendered":"Relaunch Ceruvit Junior wsparty kampani\u0105 reklamow\u0105 (wideo)"},"content":{"rendered":"<p>W sk\u0142ad kampanii reklamowej promuj\u0105cej flagowy produkt z portfolio firmy Polfarmex wesz\u0142y takie dzia\u0142ania jak: kampania telewizyjna ze spotami 15&#8243; oraz 30&#8243; obejmuj\u0105ca stacje: TVP 1, TVP 2, TV Puls, TVN,  TVN STYLE, CBeebies, Comedy Central Family, Disney Channel, Disney Junior, Disney XD, Mini Mini, Nickelodeon, JimJam, Zig Zap, Kino Polska, TVS), sponsoring wybranych program&oacute;w: &#8222;Pytanie na \u015aniadanie&#8221; oraz serial &#8222;Na Wsp&oacute;lnej&#8221;, kampania prasowa w wybranych tytu\u0142ach parentingowych: Twoje Dziecko, Mamo To Ja, Przedszkolak, materia\u0142y POS w punktach aptecznych, sampling produktowy w punktach aptecznych oraz w\u015br&oacute;d lekarzy pediatr&oacute;w, internet: interaktywna strona produktowa o charakterze edukacyjno &#8211; informacyjnym, PR: wsparcie dzia\u0142aniami PR i ePR.<\/p>\n<p>G\u0142&oacute;wne cele komunikacyjne kampanii relaunchowej to zakomunikowanie nowego opakowania syrop&oacute;w Ceruvit oraz wprowadzenia na rynek nowego produktu w port folio marki Ceruvit Junior: \u017celk&oacute;w witaminowych z rutyn\u0105 dla dzieci.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada EasyMedia. Kreacje spotu przygotowa\u0142 Tango Production. Za kreacja materia\u0142&oacute;w POS odpowiada Polfarmex. Wsparcie PR zapewnia Consulting &amp; More.<\/p>\n<p>Kampania potrwa od 12 wrze\u015bnia do 31 pa\u017adziernika br.<\/p>\n<p>Ceruvit Junior \u017belki dost\u0119pne s\u0105 w aptekach bez recepty w cenie oko\u0142o : 16 z\u0142<br \/>Ceruvit Junor Syrop dost\u0119pny jest w aptekach bez recepty w cenie: 7 z\u0142<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/09\/1315918125.jpg \" alt=\"\" width=\"390\" height=\"380\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa preparatu Ceruvit Junior z portfolio Polfarmy.","protected":false},"author":1,"featured_media":12724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1751,1636,1688],"class_list":{"0":"post-12723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ceruvit-junior","9":"tag-easymedia","10":"tag-polfarmex","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12723"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12724"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}