{"id":12709,"date":"2011-09-13T17:09:28","date_gmt":"2011-09-13T15:09:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/social-mediawomm-oto-44-najlepsze-kampanie\/"},"modified":"2015-01-13T01:24:46","modified_gmt":"2015-01-13T01:24:46","slug":"social-mediawomm-oto-44-najlepsze-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/seosem\/social-mediawomm-oto-44-najlepsze-kampanie.html","title":{"rendered":"Social Media&#038;WoMM: oto 44 najlepsze kampanie"},"content":{"rendered":"<p>Zebrane w nim dzia\u0142ania maj\u0105 dowodzi\u0107, \u017ce social media to narz\u0119dzie marketingowe, kt&oacute;re cieszy si\u0119 coraz wi\u0119ksz\u0105 popularno\u015bci\u0105 w\u015br&oacute;d reklamodawc&oacute;w i posiada ugruntowan\u0105 pozycj\u0119 w ca\u0142ym marketing-mix.<\/p>\n<p>&#8211; Zgromadzone i bardzo merytorycznie opisane case&#8217;y mog\u0105 by\u0107 kompasem wyznaczaj\u0105cym kierunek dzia\u0142ania dla marketera, kt&oacute;ry, powiedzmy sobie szczerze, mo\u017ce czu\u0107 si\u0119 zagubiony w ilo\u015bci informacji o mediach spo\u0142eczno\u015bciowych &#8211; m&oacute;wi Anna Robotycka, chief communication officer z agencji faceADDICTED. &#8211; Najlepsze case&#8217;y ukazuj\u0105 r&oacute;wnie\u017c dane, liczby pozwalaj\u0105ce na ewaluacj\u0119 poszczeg&oacute;lnych akcji, a tak\u017ce na por&oacute;wnanie ich do aktywno\u015bci w\u0142asnych marki, kt&oacute;r\u0105 zarz\u0105dza marketer &#8211; dodaje Robotycka.<\/p>\n<p>48-stronicowy zbi&oacute;r case studies dost\u0119pny jest <a style=\"font-weight: bold;\" href=\"http:\/\/www.iabpolska.pl\/images\/stories\/poradniki_iab\/CASE%20STUDIES_IAB.pdf\" target=\"_blank\" rel=\"noopener\">tutaj<\/a>&nbsp;(plik .pdf, 15,6 MB).<\/p>\n","protected":false},"excerpt":{"rendered":"Dzia\u0142aj\u0105ca w ramach IAB Polska Grupa Robocza Social Media i WoMM stworzy\u0142a zbi&oacute;r case studies kampanii prowadzonych w polskiej sieci w latach 2010 i 2011.","protected":false},"author":1,"featured_media":12710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658,4634],"tags":[1460,253,387],"class_list":{"0":"post-12709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-seosem","9":"tag-case-study","10":"tag-faceaddicted","11":"tag-iab-polska","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12709"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12710"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}