{"id":12669,"date":"2011-09-14T15:43:03","date_gmt":"2011-09-14T13:43:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/falvit-estro-promuje-sie-w-tv-wideo\/"},"modified":"2011-09-14T15:43:03","modified_gmt":"2011-09-14T13:43:03","slug":"falvit-estro-promuje-sie-w-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/falvit-estro-promuje-sie-w-tv-wideo.html","title":{"rendered":"Falvit Estro+ promuje si\u0119 w tv (wideo)"},"content":{"rendered":"<p>W ramach kampanii wprowadzaj\u0105cej na rynek nowy preparat, zaplanowano dzia\u0142ania reklamowe w telewizji, prasie i radiu. Powsta\u0142a tak\u017ce strona internetowa <a href=\"http:\/\/www.falvitestroplus.pl\/\" target=\"_blank\" rel=\"noopener\">falvitestroplus.pl<\/a>. Zaplanowano r&oacute;wnie\u017c dzia\u0142ania BTL.<\/p>\n<p>Kampania obejmuje telewizj\u0119, pras\u0119 oraz internet. 30- oraz 15-sekundowe spoty TV b\u0119dzie mo\u017cna ogl\u0105da\u0107 m.in.: w TVN, TVN7, TVN Style, Polsat, Polsat Cafe, TV4 oraz w kana\u0142ach tematycznych nale\u017c\u0105cych do grupy AT Media i TLC. Kampania prasowa obejmie takie tytu\u0142y, jak: Tw&oacute;j Styl, Pani, Zwierciad\u0142o, Wysokie Obcasy, Wysokie Obcasy Extra, Kobieta i \u017bycie, Poradnik domowy oraz Dobre Rady.<\/p>\n<p>Wraz z rozpoczeciem kampanii reklamowej ruszy\u0142a nowa <a rel=\"nofollow noopener\" href=\"http:\/\/www.falvitestroplus.pl\/\" target=\"_blank\">strona internetowa<\/a> preparatu Falvit estro+ , kt&oacute;rej pomys\u0142 opiera si\u0119 na motywie mieszkania.<\/p>\n<p>Nad konceptem kampanii pracowa\u0142 zesp&oacute;\u0142 kreatywny w sk\u0142adzie: Beata Sitek oraz Ida Zwierzchowska. Re\u017cyserem spotu i autorem zdj\u0119\u0107 by\u0142 Adam Chmielecki. Produkcja spotu TV zosta\u0142a powierzona domowi produkcyjnemu Propeller Film. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Vizeum Polska. Serwis internetowy opracowa\u0142a agencja AMB Software. Nad ca\u0142o\u015bci\u0105 kampanii czuwa agencja Marketing &amp; Communications Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania nowego Falvitu Estro+ dla kobiet dojrza\u0142ych.","protected":false},"author":1,"featured_media":12670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1401,1749,1307],"class_list":{"0":"post-12669","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marketing-communications-consultants","9":"tag-propeller-film","10":"tag-vizeum","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12669"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12670"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}