{"id":12639,"date":"2011-09-15T14:27:05","date_gmt":"2011-09-15T12:27:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mk-cafe-w-nowej-wizerunkowej-kampanii-wideo\/"},"modified":"2011-09-15T14:27:05","modified_gmt":"2011-09-15T12:27:05","slug":"mk-cafe-w-nowej-wizerunkowej-kampanii-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mk-cafe-w-nowej-wizerunkowej-kampanii-wideo.html","title":{"rendered":"MK Cafe w nowej wizerunkowej kampanii (wideo)"},"content":{"rendered":"<p>Kampania prowadzona pod has\u0142em   &#8222;See the taste&#8221; jest kolejnym etapem budowania pozycji marki MK Cafe w segmencie premium. Za przygotowanie i realizacj\u0119 kampanii odpowiada agencja marketingu zintegrowanego SF1.<\/p>\n<p>&#8211; Nowa komunikacja marki MK Cafe opiera si\u0119 na dotychczas wypracowanej platformie rekomendacji baristy. To co j\u0105 zdecydowanie wyr&oacute;\u017cnia na tle reklam w kategorii kawy, to bardzo wyra\u017ana warstwa emocjonalna, komunikacja doskona\u0142ego smaku i aromatu kawy MK Cafe, a przede wszystkimi unikalny spos&oacute;b pokazania produktu &#8211; m&oacute;wi Marek Ekes, head of creative z agencji SF1<\/p>\n<p>Kampani\u0119 rozpoczyna emisj\u0105 film&oacute;w 30sek, kt&oacute;re po 3 tygodniach zast\u0105pi wersja 15sek. Spot emitowany jest m.in.: w TVP1, TVP2. Polsat, Polsat News, TVN, TVN7, TVN24, TVN Syle, czy Discovery. W ramach kampanii &#8222;See the taste&#8221; przygotowane zosta\u0142y tak\u017ce reklamy radiowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa najnowsza kampania telewizyjna marki MK Cafe.","protected":false},"author":1,"featured_media":12640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1554],"class_list":{"0":"post-12639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sf1","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12639"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12640"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}