{"id":12571,"date":"2011-09-17T14:16:44","date_gmt":"2011-09-17T12:16:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/alfa-romeo-giulietta-zanim-o-mnie-powiesz-sprawdz-mnie-wideo\/"},"modified":"2011-09-17T14:16:44","modified_gmt":"2011-09-17T12:16:44","slug":"alfa-romeo-giulietta-zanim-o-mnie-powiesz-sprawdz-mnie-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/alfa-romeo-giulietta-zanim-o-mnie-powiesz-sprawdz-mnie-wideo.html","title":{"rendered":"Alfa Romeo Giulietta: Zanim o mnie powiesz, sprawd\u017a mnie (wideo)"},"content":{"rendered":"<p>W filmie trwaj\u0105cym 30 sekund, w szybkim tempie pojawiaj\u0105 si\u0119 kolejne obrazy: widoki metropolii na przemian z pustynnymi wydmami, radosna niewinno\u015b\u0107 dzieci przechodzi w zmys\u0142owo\u015b\u0107 fascynuj\u0105cej kobiety. Symboliczna narracja ma podkre\u015bla\u0107 mocne strony i atuty Giulietty, jak technologia, osi\u0105gi i dynamika, lekko\u015b\u0107, sprawno\u015b\u0107, w\u0142oski styl, komfort i przyjemno\u015b\u0107 jazdy. Wszystkiemu towarzyszy \u015bcie\u017cka d\u017awi\u0119kowa autorstwa Flavio Ibba, kt&oacute;ry wcze\u015bniej bra\u0142 udzia\u0142 w tworzeniu spotu z okazji premiery Alfy Giulietta na rynku.<\/p>\n<p>Zrealizowany przez firm\u0119 producenck\u0105 Akita, pod kierunkiem Luca Maroni, spot zosta\u0142 nakr\u0119cony w Barcelonie oraz na sugestywnej Bardenas Reales, najwi\u0119kszej naturalnej p&oacute;\u0142pustyni w Europie, znajduj\u0105cej si\u0119 w po\u0142udniowo-wschodniej Nawarze (Hiszpania).<\/p>\n<p>Wykreowana przez Armando Testa kampania reklamowa ma w prowokuj\u0105cy spos&oacute;b podkre\u015bla niezawodny i gotowy sprosta\u0107 ka\u017cdej pr&oacute;bie charakter modelu.<\/p>\n<p>Kampania obejmuje telewizj\u0119 TVN oraz stacje tematyczne. Media zaplanowa\u0142 i kupi\u0142 dom mediowy Maxus, za adaptacj\u0119 spotu odpowiada Arip.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 telewizyjna kampania reklamowa promuj\u0105ca now\u0105 Alfa Romeo Giulietta.","protected":false},"author":1,"featured_media":12572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1300,1745],"class_list":{"0":"post-12571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alfa-romeo","9":"tag-uma-thurman","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}