{"id":125564,"date":"2014-07-03T10:33:29","date_gmt":"2014-07-03T08:33:29","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=125564"},"modified":"2015-01-13T01:27:44","modified_gmt":"2015-01-13T01:27:44","slug":"facebook-stawia-na-reklamy-video","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/facebook-stawia-na-reklamy-video.html","title":{"rendered":"Facebook inwestuje za 500 mln dolar\u00f3w"},"content":{"rendered":"<figure id=\"attachment_125566\" aria-describedby=\"caption-attachment-125566\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Facebook_Liverail.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-125566\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/07\/Facebook_Liverail.jpg\" alt=\"mashable.com\" width=\"800\" height=\"450\" title=\"\"><\/a><figcaption id=\"caption-attachment-125566\" class=\"wp-caption-text\">mashable.com<\/figcaption><\/figure>\n<p>LiveRail podaje, \u017ce jest w stanie wygenerowa\u0107, a\u017c 7 mld reklam w przeci\u0105gu zaledwie miesi\u0105ca. Tak wielkie liczby przyczyni\u0142y si\u0119 do transakcji, kt\u00f3rej kwoty jednak nie ujawniono. Doniesienia wskazuj\u0105, \u017ce Facebook zap\u0142aci\u0142 za LiveRail pomi\u0119dzy 400 a 500 mln dolar\u00f3w.<\/p>\n<p>&#8211; Trafniejsze reklamy b\u0119d\u0105 bardziej interesuj\u0105ce i wci\u0105gaj\u0105ce, ale te\u017c skuteczniejsze &#8211; podkre\u015bla Brian Boland, wiceprezes de. marketingu i reklamy Facebooka<\/p>\n<p>Firma Zuckerberga zapowiada, \u017ce projekt b\u0119dzie rozwijany i oceniany pod k\u0105tem wzajemnych relacji. Przej\u0119cie 170-osobowej firmy mo\u017ce znacz\u0105co pom\u00f3c Facebookowi we wzro\u015bcie udzia\u0142\u00f3w w reklamy internetowej, kt\u00f3rej rynek ci\u0105gle rozwija si\u0119 w szybkim tempie. Wed\u0142ug ostatnich bada\u0144, dotycz\u0105cych samej Wielkiej Brytanii, na reklamy mobilne wydano w 2013 roku ponad 1 mld funt\u00f3w, co daje w przybli\u017ceniu wzrost o ponad 90%, w por\u00f3wnaniu z poprzednim. Szacunki podaj\u0105, \u017ce przychody z reklam internetowych, na rynku USA w tym roku, mog\u0105 oscylowa\u0107 w granicach 6 mld dolar\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook w\u0142a\u015bnie zakupi\u0142 technologicznego start-upa LiveRail, kt\u00f3ry pomaga firmom w umieszczaniu trafniejszych reklam wideo na stronach internetowych i aplikacjach. Serwis pozwala r\u00f3wnie\u017c na prowadzenie licytacji w czasie rzeczywistym miejsc, w kt\u00f3rych b\u0119d\u0105 mog\u0142y by\u0107 umieszczane reklamy.","protected":false},"author":11,"featured_media":125565,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[20],"tags":[128,3417,200,3418],"class_list":{"0":"post-125564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-facebook","9":"tag-liverail","10":"tag-reklama","11":"tag-wideo","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125564"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125565"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}