{"id":125387,"date":"2014-06-18T11:13:50","date_gmt":"2014-06-18T09:13:50","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=125387"},"modified":"2015-05-16T12:18:04","modified_gmt":"2015-05-16T10:18:04","slug":"hm-fashion-mixer","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/hm-fashion-mixer.html","title":{"rendered":"H&M Fashion Mixer"},"content":{"rendered":"

 <\/p>\n

Modowy katalog przygotowa\u0142a agencja Ogilvy & Mather Advertising z Szanghaju. Letnia kolekcja H&M zosta\u0142a zaprezentowana w nietypowy spos\u00f3b na kartach broszurki umo\u017cliwiaj\u0105cej konsumentom komponowanie w\u0142asnych utwor\u00f3w muzycznych.<\/p>\n

Mi\u0142o\u015bnicy mody i muzyki mog\u0105 stworzy\u0107 spersonalizowane melodie za pomoc\u0105 swoich smartfon\u00f3w, wybieraj\u0105c elementy spo\u015br\u00f3d 43 zaprezentowanych w katalogu przedmiot\u00f3w dopasowanych do r\u00f3\u017cnych efekt\u00f3w d\u017awi\u0119kowych. Z opcji tej mog\u0105 skorzysta\u0107 mieszka\u0144cy Chin, Singapuru, Hong Kongu i teren\u00f3w Malezji.<\/p>\n

Stworzone w ten spos\u00f3b utwory, u\u017cytkownicy mog\u0105 udost\u0119pnia\u0107 poprzez platformy spo\u0142eczno\u015bciowe – Facebooka, WeChat i Weibo. Osoby, kt\u00f3rych melodie uzyskaj\u0105 najwi\u0119cej \u201epolubie\u0144\u201d zyskaj\u0105 szans\u0119 wygrania s\u0142uchawek Skullcandy.<\/p>\n

Niespe\u0142nieni kompozytorzy mog\u0105 spr\u00f3bowa\u0107 swoich si\u0142, bior\u0105c udzia\u0142 w zabawie poprzez platform\u0119 hmlovemusic<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Marka H&M w celu promocji ubra\u0144 z linii Divided stworzy\u0142a w Azji interaktywny katalog muzyczny \u201eFashion Mixer\u201d.","protected":false},"author":2,"featured_media":125388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[420,3339],"class_list":{"0":"post-125387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-hm","9":"tag-hm-fashion-mixer","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125387"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125388"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}