{"id":12537,"date":"2011-09-19T13:38:21","date_gmt":"2011-09-19T11:38:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bank-millennium-zmienia-swiat-na-rozowy-wideo\/"},"modified":"2011-09-19T13:38:21","modified_gmt":"2011-09-19T11:38:21","slug":"bank-millennium-zmienia-swiat-na-rozowy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bank-millennium-zmienia-swiat-na-rozowy-wideo.html","title":{"rendered":"Bank Millennium zmienia \u015bwiat na r\u00f3\u017cowy (wideo)"},"content":{"rendered":"<p>Nowa strategia Banku koncentruje si\u0119 na dotarciu do szerokiego grona odbiorc&oacute;w, ponadto nietypowy dla kategorii format kreatywny ma pozwoli\u0107 na wyr&oacute;\u017cnienie na tle dzia\u0142a\u0144 konkurencji.<\/p>\n<p>W ramach kampanii przygotowana zosta\u0142a animowana reklama telewizyjna, kt&oacute;rej bohaterem jest r&oacute;\u017cowy ptaszek symbolizuj\u0105cy \u015bwiat Banku Millennium. Bohater reklamy nagradzany jest za latanie, czyli czynno\u015b\u0107 wykonywan\u0105 codziennie. Jest to odniesienie do Dobrego Konta, kt&oacute;re zapewnia zwrot wydatk&oacute;w do 50 z\u0142 miesi\u0119cznie za zwyk\u0142e, codzienne zakupy.<\/p>\n<p>Reklamie telewizyjnej Dobrego Konta towarzyszy\u0107 b\u0119dzie kampania w prasie. Dzia\u0142 design Change Intergrated zaj\u0105\u0142 si\u0119 przygotowaniem kompleksowej kampanii BTL w oddzia\u0142ach Banku w ramach, kt&oacute;rej znalaz\u0142y si\u0119 witryny, plakaty, ulotki.<\/p>\n<p>Za kreacje odpowiada Change Integrated. Spot zosta\u0142 wyre\u017cyserowany przez Sebastiana Pa\u0144czyka, natomiast animacj\u0119 przygotowa\u0142 Platige Image. Media do kampanii zakupi\u0142 dom mediowy Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kolejna ods\u0142ona kampanii Dobrego Konta, osadzona w nowej strategii komunikacji oraz nowym formacie kreatywnym Banku Millennium.","protected":false},"author":1,"featured_media":12538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3946],"class_list":{"0":"post-12537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bank-millennium","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12537"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12538"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}