{"id":12517,"date":"2011-09-19T16:22:18","date_gmt":"2011-09-19T14:22:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zelmer-wie-co-robisz-z-blenderem-wideo\/"},"modified":"2011-09-19T16:22:18","modified_gmt":"2011-09-19T14:22:18","slug":"zelmer-wie-co-robisz-z-blenderem-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zelmer-wie-co-robisz-z-blenderem-wideo.html","title":{"rendered":"Zelmer wie, co robisz z blenderem (wideo)"},"content":{"rendered":"<p><strong>W mediach pojawi\u0105 si\u0119 nowe spoty, w kt&oacute;rych testowana b\u0119dzie niezawodno\u015b\u0107 kolejnych urz\u0105dze\u0144 marki.<\/strong><\/p>\n<p>Nowa ods\u0142ona kampanii powsta\u0142a w oparciu o znany ju\u017c z poprzednich lat insight &#8222;Wiemy dok\u0142adnie co robicie z naszymi produktami, dlatego poddajemy je wyczerpuj\u0105cym testom na niezawodno\u015b\u0107&#8221;. W ramach rozszerzania portfolio producenta o nowe produkty, w bie\u017c\u0105cej kampanii wykorzystano maszynk\u0119 do mi\u0119sa i handblender.<\/p>\n<p>W ramach prowadzonych dzia\u0142a\u0144 przewidziane zosta\u0142o intensywne wsparcie telewizyjne (jako medium buduj\u0105cego zasi\u0119g i wiarygodno\u015b\u0107 w grupie docelowej) oraz dzia\u0142ania w miejscach sprzeda\u017cy. Pojawi\u0105 si\u0119 r&oacute;wnie\u017c dzia\u0142ania w internecie.<\/p>\n<p>Agencja Red8 Advertising wsp&oacute;\u0142pracuje z Zelmerem nie tylko na rynku polskim, ale jest r&oacute;wnie\u017c odpowiedzialna za koordynowanie jego dzia\u0142a\u0144 komunikacyjnych na innych europejskich rynkach. Obecno\u015b\u0107 reklamy w innych krajach uzale\u017cniona jest od plan&oacute;w sprzeda\u017cowych klienta.<\/p>\n<p>Agencja Red8 Advertising z mark\u0105 Zelmer wsp&oacute;\u0142pracuje od 2006 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Zelmer kontynuuje kampani\u0119 &#8222;Testy&#8221;, stworzon\u0105 przez agencj\u0119 Red8 Advertising.","protected":false},"author":1,"featured_media":12518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[814],"class_list":{"0":"post-12517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-red8","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12517"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12518"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}