{"id":125153,"date":"2014-06-05T10:03:39","date_gmt":"2014-06-05T08:03:39","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=125153"},"modified":"2014-06-05T10:03:39","modified_gmt":"2014-06-05T08:03:39","slug":"gooooooooooool-mcdonalds-i-sportowa-goraczka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/gooooooooooool-mcdonalds-i-sportowa-goraczka.html","title":{"rendered":"GOOOOOOOOOOOOL \u2013 McDonalds i sportowa gor\u0105czka"},"content":{"rendered":"<p>Mistrzostwa \u015bwiata w Brazylii rozpoczynaj\u0105 si\u0119 w przysz\u0142ym tygodniu, ale kibice na ca\u0142ym \u015bwiecie ju\u017c teraz mog\u0105 przy\u0142\u0105czy\u0107 si\u0119 do zabawy.<br \/>\nJako cz\u0119\u015b\u0107 wielomilionowej kampanii globalnego sponsoringu Mistrzostw \u015awiata FIFA, McDonald\u2019s postanowi\u0142 zmieni\u0107 swoje kultowe, czerwone opakowania frytek. W rezultacie powsta\u0142o 12 projekt\u00f3w opakowa\u0144 \u2013 ka\u017cde z nich ma sw\u00f3j indywidualny charakter, w zale\u017cno\u015bci od tego, jakie emocje w artystach tworz\u0105cych opakowania wywo\u0142a\u0142y mistrzostwa.<br \/>\nProjekty opakowa\u0144 to dopiero pocz\u0105tek, bo McDonald\u2019s idzie o krok dalej i wykorzystuje je jako mechanizm zach\u0119caj\u0105cy klient\u00f3w do interakcji. Aby zagra\u0107, klient potrzebuje jednego z dwunastu limitowanych opakowa\u0144 frytek, nast\u0119pnie musi pobiera\u0107 aplikacj\u0119, zeskanowa\u0107 dany obszar i mo\u017ce zacz\u0105\u0107 gra\u0107! McDonald\u2019s GOL! to aplikacja wykorzystuj\u0105ca rozszerzon\u0105 rzeczywisto\u015b\u0107 pozwalaj\u0105ca u\u017cytkownikom na interaktywne dzia\u0142ania w czasie rzeczywistym.<br \/>\nAplikacj\u0119 mo\u017cna pobra\u0107 na: gol.mcd.com<\/p>\n<p><iframe width=\"800\" height=\"500\" src=\"\/\/www.youtube.com\/embed\/ttUb0bIecao\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Pi\u0142karska gor\u0105czka trwa, co bardzo dobrze wida\u0107 na przyk\u0142adzie takich gigant\u00f3w jak Visa, Coca-Cola czy McDonald\u2019s. Tym razem w natarciu McDonalds z augmented reality. Czy b\u0119dzie gol?","protected":false},"author":5,"featured_media":125154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[3244,3155,3243,3242,436,3210,3152,3220],"class_list":{"0":"post-125153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-augmented-reality","8":"tag-fifa","9":"tag-frytki","10":"tag-mcdonald","11":"tag-mcdonalds","12":"tag-mistrzostwa-swiata-w-brazylii","13":"tag-mistrzostwa-swiata-w-pilce-noznej-2014","14":"tag-pilka-nozna","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125153"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125154"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}