{"id":125149,"date":"2014-07-24T13:45:19","date_gmt":"2014-07-24T13:45:19","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=125149"},"modified":"2015-03-25T18:29:53","modified_gmt":"2015-03-25T18:29:53","slug":"swirl-czyli-jak-zbudowac-zaangazowanie-konsumentow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/swirl-czyli-jak-zbudowac-zaangazowanie-konsumentow.html","title":{"rendered":"Swirl – czyli jak zbudowa\u0107 zaanga\u017cowanie konsument\u00f3w"},"content":{"rendered":"

 <\/p>\n

Ma\u0142y cud techniki, nazwany przez tw\u00f3rc\u00f3w – Swirl, umo\u017cliwia sprzedawcom budowanie relacji z konsumentami w czasie rzeczywistym, bezpo\u015brednio podczas aktu zakup\u00f3w w sklepie. Narz\u0119dzie zosta\u0142o wyposa\u017cone w bluetooth oraz pozycjonuj\u0105ce urz\u0105dzenia nadawcze, kt\u00f3re oferuj\u0105 mo\u017cliwo\u015b\u0107 \u015bledzenia lokalizacji poprzez \u00a0aplikacj\u0119 mobiln\u0105.<\/p>\n

\"Swirl\"<\/a>
Swirl<\/figcaption><\/figure>\n

Swirl wykorzystuje przywi\u0105zanie konsument\u00f3w do swoich smartfon\u00f3w, docieraj\u0105c do nich podczas zakup\u00f3w i umo\u017cliwiaj\u0105c markom wytworzenie nowych okazji do zbudowania zaanga\u017cowania pomi\u0119dzy brandem a klientami sieci.<\/p>\n

Platforma zmienia istniej\u0105ce aplikacje w narz\u0119dzia, kt\u00f3re projektuj\u0105 niepowtarzalne i spersonalizowane do\u015bwiadczenia konsument\u00f3w.<\/p>\n

Takie zakupy, to podw\u00f3jna przyjemno\u015b\u0107!<\/p>\n","protected":false},"excerpt":{"rendered":"Platforma iBeacon marketingowa – Swirl, zosta\u0142a uhonorowana nagrod\u0105 MITX 2014 za najbardziej innowacyjn\u0105 technologi\u0119 coraz cz\u0119\u015bciej stosowan\u0105 w reklamie. Narz\u0119dzie wykorzystuj\u0105ce technologi\u0119 iBeacon zosta\u0142o docenione przez specjalist\u00f3w z bran\u017cy digital za nowatorskie podej\u015bcie do reklamy mobilnej i budowania zaanga\u017cowania konsument\u00f3w.","protected":false},"author":1,"featured_media":125173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[1209],"class_list":{"0":"post-125149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-aplikacja-mobilna","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125149"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125173"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}