{"id":12513,"date":"2011-09-19T16:50:04","date_gmt":"2011-09-19T14:50:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jwt-warszawa-dla-jacobs-cronat-gold-wideo\/"},"modified":"2011-09-19T16:50:04","modified_gmt":"2011-09-19T14:50:04","slug":"jwt-warszawa-dla-jacobs-cronat-gold-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jwt-warszawa-dla-jacobs-cronat-gold-wideo.html","title":{"rendered":"JWT Warszawa dla Jacobs Cronat Gold (wideo)"},"content":{"rendered":"<p>30 sekundowy spot autorstwa Zespo\u0142u Kraft Foods Polska i JWT Warszawa, jest pierwszym wsp&oacute;lnym projektem obu firm dla tej marki w zakresie komunikacji TV. Reklama pod has\u0142em &#8222;Z\u0142oty smak \u017cycia&#8221; to historia z \u017cycia kobiety, przeplatana sekwencjami uj\u0119\u0107 kawy, kt&oacute;ra inspiruje g\u0142&oacute;wn\u0105 bohaterk\u0119 do wracania my\u015blami do przyjemnych chwil w jej \u017cyciu.<\/p>\n<p>Produkcja odby\u0142a si\u0119 w po\u0142owie roku. Re\u017cyserem spotu jest Guntram Krasting, kt&oacute;ry realizowa\u0142 r&oacute;wnie\u017c poprzedni spot tej marki. W ramach tej kampanii powsta\u0142 r&oacute;wnie\u017c 45&#8243; spot, kt&oacute;rego emisja rozpocznie si\u0119 30&#8217;go wrze\u015bnia br.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa kampania telewizyjna kawy Jacobs Cronat Gold.","protected":false},"author":1,"featured_media":12514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,451,377],"class_list":{"0":"post-12513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-kraft-foods","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12513"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12514"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}