{"id":125080,"date":"2014-06-03T10:16:37","date_gmt":"2014-06-03T08:16:37","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=125080"},"modified":"2014-06-03T10:16:37","modified_gmt":"2014-06-03T08:16:37","slug":"cif-walczy-z-rasistowskim-graffiti","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/cif-walczy-z-rasistowskim-graffiti.html","title":{"rendered":"Cif walczy z rasistowskim graffiti"},"content":{"rendered":"<p>Akcja zosta\u0142a przeprowadzona w Rumunii i jej celem by\u0142o oczyszczenie miasta z rasistowskiego lub obra\u017aliwego graffiti. Powsta\u0142a specjalna aplikacja na smartfony, dzi\u0119ki kt\u00f3rej konsumenci mogli zg\u0142asza\u0107 niechciane graffiti. Aby zg\u0142osi\u0107 niechciane graffiti wystarczy\u0142o po prostu sfotografowa\u0107 obra\u017aliwy komunikat i wys\u0142a\u0107 zg\u0142oszenie wraz z jego lokalizacj\u0105. Wiadomo\u015b\u0107 dociera\u0142a do zespo\u0142u czyszcz\u0105cego Cif, kt\u00f3ry pojawia\u0142 si\u0119 na miejscu i usuwa\u0142 zanieczyszczenia. Efekty kampanii, przygotowanej przez McCann z Rumunii, mo\u017cna zobaczy\u0107 na stronie internetowej, na kt\u00f3rej znajdziecie galeri\u0119 zdj\u0119\u0107 sprzed i po oczyszczaniu przez zesp\u00f3\u0142 <a href=\"http:\/\/www.cif.ro\/\" target=\"_blank\" rel=\"noopener\">Cif<\/a>.<\/p>\n<p><iframe width=\"800\" height=\"500\" src=\"\/\/www.youtube.com\/embed\/X8E92VgYhkY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Cz\u0119sto widzimy na mie\u015bcie obra\u017aliwe graffiti, kt\u00f3re opr\u00f3cz tego, \u017ce wygl\u0105daj\u0105 nieestetycznie, obra\u017caj\u0105 r\u00f3wnie\u017c uczucia innych. Unilever postanowi\u0142 to zmieni\u0107 i usun\u0105\u0107 wszystkie niechciane malunki na \u015bcianach i murach.","protected":false},"author":5,"featured_media":125081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[3215,3216,3218,3217,1076],"class_list":{"0":"post-125080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-cif","8":"tag-graffitti","9":"tag-rasizm","10":"tag-rumunia","11":"tag-unilever","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125080"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125081"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}