{"id":125067,"date":"2014-06-02T14:39:55","date_gmt":"2014-06-02T12:39:55","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=125067"},"modified":"2015-05-16T12:18:38","modified_gmt":"2015-05-16T10:18:38","slug":"kerning-ma-znaczenie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/kerning-ma-znaczenie.html","title":{"rendered":"Kerning ma znaczenie"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"p1\">Perfekcjoni\u015bci z ameryka\u0144skiego przedsi\u0119biorstwa twierdz\u0105, \u017ce nowa wersja logo prezentuje si\u0119 o wiele lepiej ni\u017c poprzednia. Zdaniem ekspert\u00f3w mini rebranding Google ma du\u017ce znaczenie, bowiem typograficzne opracowanie pierwszej wersji by\u0142o dalekie od idea\u0142u.<\/p>\n<p class=\"p1\">Okazuje si\u0119, \u017ce tzw. kerning, czyli regulacja odleg\u0142o\u015bci pomi\u0119dzy konkretnymi parami znak\u00f3w w okre\u015blonym kroju pisma mo\u017ce sp\u0119dza\u0107 niekt\u00f3rym sen z oczu. Specjali\u015bci z Google najwyra\u017aniej maj\u0105 nie tylko ogromne umiej\u0119tno\u015bci techniczne, ale tak\u017ce niezwyk\u0142\u0105 wra\u017cliwo\u015b\u0107 i nienasycone d\u0105\u017cenia do osi\u0105gni\u0119cia pe\u0142nej harmonii&#8230;<\/p>\n<p class=\"p1\">Zobaczcie zmian\u0119:<\/p>\n<figure id=\"attachment_125069\" aria-describedby=\"caption-attachment-125069\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/06\/google-rebranding.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-125069 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/06\/google-rebranding.gif\" alt=\"Gizmodo\" width=\"800\" height=\"361\" title=\"\"><\/a><figcaption id=\"caption-attachment-125069\" class=\"wp-caption-text\">Gizmodo<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Google wprowadzi\u0142 minimalne, ledwie zauwa\u017calne zmiany w swoim logo. A wszystko to w imi\u0119 idealnych proporcji&#8230;","protected":false},"author":2,"featured_media":125068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[181,3208,9640,3113],"class_list":{"0":"post-125067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-google","9":"tag-kerning","10":"tag-marketing","11":"tag-rebranding","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=125067"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/125067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/125068"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=125067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=125067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=125067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}