{"id":12505,"date":"2011-09-19T22:53:58","date_gmt":"2011-09-19T20:53:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/onet-swiat-w-zasiegu-reki-wideo\/"},"modified":"2011-09-19T22:53:58","modified_gmt":"2011-09-19T20:53:58","slug":"onet-swiat-w-zasiegu-reki-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/onet-swiat-w-zasiegu-reki-wideo.html","title":{"rendered":"Onet: \u015awiat w zasi\u0119gu r\u0119ki (wideo)"},"content":{"rendered":"<p>Komunikuje ona wprowadzenie nowego systemu identyfikacji wizualnej oraz pozycjonowania marki. Dzia\u0142ania prowadzone b\u0119d\u0105 w telewizji, radiu, prasie oraz w internecie i potrwaj\u0105 do ko\u0144ca listopada.<\/p>\n<p>W kampanii wykorzystywany jest 30-sekundowy spot telewizyjny, 30-sekundowe spoty radiowe oraz szereg og\u0142osze\u0144 prasowych przygotowanych na zlecenie Onetu przez agencj\u0119 Scholz and Friends. Kreacje do internetu przygotowa\u0142a agencja 180heartbeats.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/09\/1316464310.png\" alt=\"\" width=\"390\" height=\"516\" title=\"\"><\/p>\n<p>Kampania obejmie: TV (TVN, TVN24, TVN7, TVN Turbo, MTV), radio (RMF, RMF Maxxx, Radio Zet, Chilli Zet, Antyradio, Planeta, Radio Eska), pras\u0119 (Wprost, Newsweek, Auto\u015awiat, Forbes, Film, Party, Glamour, Claudia, National Geographic, Gala) oraz internet (Mediarun.pl, Wirtualnemedia.pl, Redefine, Google Display Network) i kino (Multikino, kina obs\u0142ugiwane przez brokera Kinads).<\/p>\n<p>Za planowanie medi&oacute;w odpowiada\u0142 Starcom a zakupu medi&oacute;w dokona\u0142 samodzielnie dzia\u0142 marketingu i komunikacji Grupy Onet.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Onet. \u015awiat w zasi\u0119gu r\u0119ki&#8221; rusza najwi\u0119ksza w tym roku kampania reklamowa Onetu.","protected":false},"author":1,"featured_media":12506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132,782,377],"class_list":{"0":"post-12505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"tag-scholz-friends","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12505"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12506"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}