{"id":12501,"date":"2011-09-20T11:35:21","date_gmt":"2011-09-20T09:35:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/orzezwiajaca-kampania-k2-dla-sprite-wideo\/"},"modified":"2011-09-20T11:35:21","modified_gmt":"2011-09-20T09:35:21","slug":"orzezwiajaca-kampania-k2-dla-sprite-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/orzezwiajaca-kampania-k2-dla-sprite-wideo.html","title":{"rendered":"Orze\u017awiaj\u0105ca kampania K2 dla Sprite (wideo)"},"content":{"rendered":"<p>Video nagrano u\u017cywaj\u0105c kamery Phantom i techniki slow motion. Kampania kt&oacute;ra ma podkre\u015bla\u0107 orze\u017awiaj\u0105cy smak napoju rozpocz\u0119\u0142a si\u0119 23 sierpnia i potrwa do ko\u0144ca wrze\u015bnia 2011 roku.<\/p>\n<p>U\u017cytkownik wchodz\u0105cy w interakcj\u0119 z reklam\u0105 uruchamia film slow motion, kt&oacute;rego tempo mo\u017ce by\u0107 regulowane suwakiem. Wci\u015bni\u0119cie przycisku &#8222;Orze\u017awij&#8221; oblewa par\u0119 bohater&oacute;w strumieniami Sprite.  Zwolnione tempo (1000 klatek na sekund\u0119) pozwala u\u017cytkownikowi podziwia\u0107 detale ka\u017cdej kropli p\u0142ynu uderzaj\u0105cego w aktor&oacute;w. Kreacja ma wyr&oacute;\u017cnia\u0107 si\u0119 z clutteru reklamowego stylem, wygl\u0105dem i jako\u015bci\u0105 wykonania.<\/p>\n<p>Kampania rich mediowa jest cz\u0119\u015bci\u0105 wi\u0119kszej aktywacji w internecie, kt&oacute;rej osi\u0105 jest konkurs organizowany w kanale Facebook na profilu marki: &#8222;Musi by\u0107 g\u0142o\u015bno, kiedy jest impreza&#8221;.<\/p>\n<p>W trakcie jego trwania Sprite co tydzie\u0144 rozdaje warto\u015bciowe nagrody. A na zako\u0144czenie konkursu wszyscy bior\u0105cy w nim udzia\u0142 b\u0119d\u0105 mieli szans\u0119 wygra\u0107 iPada 3G.<\/p>\n<p>K2 pracuje dla marek z portfolio Coca-Cola Poland Services od 2003 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2 przygotowa\u0142a dla marki Sprite kampani\u0119 rich media z video.","protected":false},"author":1,"featured_media":12502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48,1740],"class_list":{"0":"post-12501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"tag-sprite","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12501"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12502"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}