{"id":124873,"date":"2014-05-27T11:16:47","date_gmt":"2014-05-27T09:16:47","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124873"},"modified":"2015-05-16T12:18:39","modified_gmt":"2015-05-16T10:18:39","slug":"project-burger","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/project-burger.html","title":{"rendered":"Project Burger"},"content":{"rendered":"<p>U\u017cytkownicy mog\u0105 stworzy\u0107 spersonalizowanego burgera, wybieraj\u0105c 6 spo\u015br\u00f3d 80 r\u00f3\u017cnych sk\u0142adnik\u00f3w. Wszyscy, kt\u00f3rzy chc\u0105 zaprojektowa\u0107\u00a0w\u0142asn\u0105 kanapk\u0119 mog\u0105 pokusi\u0107 si\u0119 o wyb\u00f3r bu\u0142ki z\u00a020-tu jej rodzaj\u00f3w oraz stworzenie oryginalnego smaku poprzez dodanie nietypowych ingredient\u00f3w jak guacamole, ananas czy chorizo.<\/p>\n<figure id=\"attachment_124879\" aria-describedby=\"caption-attachment-124879\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunburgerm.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-124879\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunburgerm.png\" alt=\"mcdonalds.co.uk\" width=\"800\" height=\"360\" title=\"\"><\/a><figcaption id=\"caption-attachment-124879\" class=\"wp-caption-text\">mcdonalds.co.uk<\/figcaption><\/figure>\n<p class=\"p1\">Kreatorzy mog\u0105 pozwoli\u0107 sobie r\u00f3wnie\u017c na puszczenie wodzy fantazji i wymy\u015blenie ciekawej nazwy dla autorskiego burgera. Do tej pory w\u015br\u00f3d propozycji znalaz\u0142y si\u0119 okre\u015blenia takie jak \u201eThe Beast\u201d czy \u201eUrban Heat\u201d.<\/p>\n<p class=\"p1\">Internauci mog\u0105 wybra\u0107 swoich faworyt\u00f3w poprzez g\u0142osowanie na spersonalizowane burgery na <a href=\"https:\/\/myburger.mcdonalds.co.uk\/home\" target=\"_blank\" rel=\"noopener\">stronie<\/a>.<\/p>\n<p class=\"p1\">Kreator dzia\u0142a na urz\u0105dzeniach r\u00f3\u017cnego typu. Aplikacja umo\u017cliwia tak\u017ce monitorowanie wynik\u00f3w na bie\u017c\u0105co. Konkurs potrwa do 29 lipca.<\/p>\n<p class=\"p1\">Projekt odni\u00f3s\u0142 du\u017cy sukces w Niemczech, gdzie nowe burgery dodawano przez pi\u0119\u0107 tygodni \u015brednio co 26 sekund. Po modowych i taneczno-piosenkarskich rozgrywkach przyszed\u0142 czas na Project Burger\u2026<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Brytyjski McDonald we wsp\u00f3\u0142pracy z agencj\u0105 Razorfish London uruchomi\u0142 wirtualny kreator burger\u00f3w. Pi\u0119\u0107 najlepszych propozycji zostanie wprowadzonych do sta\u0142ej oferty restauracji.","protected":false},"author":2,"featured_media":124884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[436,5228,200],"class_list":{"0":"post-124873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mcdonalds","9":"tag-razorfish-london","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124873"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124884"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}