{"id":124785,"date":"2014-05-22T12:02:04","date_gmt":"2014-05-22T10:02:04","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124785"},"modified":"2015-05-16T12:22:39","modified_gmt":"2015-05-16T10:22:39","slug":"mcdonalds-rozszerza-pilkarska-rzeczywistosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mcdonalds-rozszerza-pilkarska-rzeczywistosc.html","title":{"rendered":"McDonald\u2019s rozszerza pi\u0142karsk\u0105 rzeczywisto\u015b\u0107"},"content":{"rendered":"<p>Sprzeda\u017c unikatowych produkt\u00f3w w 12 r\u00f3\u017cnych wersjach rozpocznie si\u0119 w poniedzia\u0142ek 26 maja. Kolorowe opakowania umo\u017cliwiaj\u0105ce dost\u0119p do wirtualnej rzeczywisto\u015bci zosta\u0142y zaprojektowane przez artyst\u00f3w street\u2019artowych, m.in.: Eduardo Kobr\u0119 z Brazylii, Egora Kosheleva z Rosji czy Hua Tunana z Chin.<\/p>\n<figure id=\"attachment_124786\" aria-describedby=\"caption-attachment-124786\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mcdonald.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-124786 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mcdonald.jpg\" alt=\"mcdonald\" width=\"800\" height=\"533\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mcdonald.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mcdonald-300x200.jpg 300w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mcdonald-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-124786\" class=\"wp-caption-text\">adage.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p class=\"p1\">Dzi\u0119ki technologii AR (rozszerzonej rzeczywisto\u015bci) kibice b\u0119d\u0105 mogli skorzysta\u0107 ze specjalnie stworzonej mobilnej aplikacji \u201eMcDonald\u2019s GOL\u201d, kt\u00f3ra zamieni powierzchni\u0119 pude\u0142ka w pole do gry w pi\u0142k\u0119 no\u017cn\u0105. U\u017cytkownicy b\u0119d\u0105 mogli dzieli\u0107 si\u0119 swoimi wynikami poprzez social media.<\/p>\n<p class=\"p1\">Wdro\u017cenie konceptu opracowa\u0142y firmy DDB, Qualcomm Connected Experiences i Trigger. To pierwszy raz, gdy firma decyduje si\u0119 zmieni\u0107 design opakowa\u0144 na globaln\u0105 skal\u0119.<\/p>\n<p class=\"p1\">McDonald znalaz\u0142a sw\u00f3j spos\u00f3b na dotarcie do fan\u00f3w pi\u0142ki no\u017cnej. Kampania \u0142\u0105czy w sobie nie tylko elementy zabawy, ale pokazuje tak\u017ce, jak du\u017ce mo\u017cliwo\u015bci daje marketerom technologia AR.<\/p>\n<p class=\"p1\">Inspiruj\u0105ce dzia\u0142ania marki maj\u0105 dodatkowy plus &#8211; innowacyjne opakowania s\u0105 atrakcyjne wizualnie i urozmaicaj\u0105 standardow\u0105 ofert\u0119 produktow\u0105, tworz\u0105c jednocze\u015bnie interaktywn\u0105 wi\u0119\u017a z konsumentami.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Marka, kt\u00f3ra jest oficjalnym sponsorem Mistrzostw \u015awiata w Pi\u0142ce No\u017cnej w ramach przeprowadzanej z tej okazji kampanii, przygotowa\u0142a dla konsument\u00f3w specjalne, designerskie opakowania frytek.","protected":false},"author":2,"featured_media":124787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472],"class_list":{"0":"post-124785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124785"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124787"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}