{"id":124775,"date":"2014-05-22T08:29:54","date_gmt":"2014-05-22T06:29:54","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124775"},"modified":"2015-01-13T16:17:55","modified_gmt":"2015-01-13T16:17:55","slug":"friendly-twist-czyli-jak-coca-cola-pomaga-nawiazac-nowe-znajomosci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/friendly-twist-czyli-jak-coca-cola-pomaga-nawiazac-nowe-znajomosci.html","title":{"rendered":"Friendly Twist, czyli jak Coca-Cola pomaga nawi\u0105za\u0107 nowe znajomo\u015bci (wideo)"},"content":{"rendered":"<p>Na potrzeby akcji \u201eFriendly Twist\u201d powsta\u0142y nowe zakr\u0119tki do butelek, kt\u00f3re odkr\u0119ca\u0142y si\u0119 za pomoc\u0105 innej,takiej samej zakr\u0119tki. Studenci, kt\u00f3rzy chcieli napi\u0107 si\u0119 Coli, musieli zagada\u0107 do losowej osoby, kt\u00f3ra r\u00f3wnie\u017c mia\u0142a taki problem. Agencja Leo Burnett w Kolumbii, kt\u00f3ra jest odpowiedzialna za przygotowanie akcji, nie tylko pomog\u0142a prze\u0142ama\u0107 pierwsze lody studentom, ale r\u00f3wnie\u017c dzi\u0119ki akcji uda\u0142o si\u0119 zwi\u0119kszy\u0107 sprzeda\u017c napoju, poniewa\u017c do otwarcia jednej butelki, potrzebna by\u0142a druga.<br \/>\nPodobna akcja z cyklu \u201ePodziel si\u0119 rado\u015bci\u0105\u201d zosta\u0142a przeprowadzona w Singapurze, gdzie powsta\u0142y specjalne puszki, kt\u00f3re mo\u017cna by\u0142o podzieli\u0107 na dwie mniejsze. Oczywi\u015bcie ta koncepcja okaza\u0142a si\u0119 ogromnym sukcesem, a filmik z akcji obejrzano prawie 2 mln razy.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/t9cmoT_wb0A\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola postanowi\u0142a pom\u00f3c studentom pierwszego roku pozna\u0107 si\u0119 wzajemnie i da\u0107 okazj\u0119 do nawi\u0105zania rozmowy.","protected":false},"author":5,"featured_media":124776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,4728,1290,3418],"class_list":{"0":"post-124775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-friendly-twist","10":"tag-leo-burnett","11":"tag-wideo","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}