{"id":124770,"date":"2014-05-21T16:11:09","date_gmt":"2014-05-21T14:11:09","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124770"},"modified":"2015-05-16T12:22:40","modified_gmt":"2015-05-16T10:22:40","slug":"krwawa-zaplata-fanow-serialu-walking-dead","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/krwawa-zaplata-fanow-serialu-walking-dead.html","title":{"rendered":"Krwawa zap\u0142ata fan\u00f3w serialu Walking Dead"},"content":{"rendered":"<p>Firma stworzy\u0142a specjalny pop-up shop, w kt\u00f3rym konsumenci mogli zakupi\u0107 gad\u017cety zwi\u0105zane z serialem, \u00a0jak: przypinki czy koszulki w zamian za oddanie swojej krwi. <iframe src=\"\/\/www.youtube.com\/embed\/Wf6ZXq71ujw\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Kreatywny koncept zyska\u0142 wsparcie Portugalskiego Narodowego Banku Krwi. Dzi\u0119ki przeprowadzonej akcji liczba os\u00f3b decyduj\u0105cych si\u0119 odda\u0107 swoj\u0105 krew wzros\u0142a o 571% w por\u00f3wnaniu z ubieg\u0142ym rokiem, z czego 67% to osoby, kt\u00f3re zdecydowa\u0142y si\u0119 odda\u0107 krew pierwszy raz.<\/p>\n<p class=\"p1\">Kampania odnios\u0142a tak\u017ce sukces marketingowy, bowiem ogl\u0105dalno\u015b\u0107 serialu wzros\u0142a o 17%.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunwalkindead.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-124772\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunwalkindead.jpg\" alt=\"mediarunwalkindead\" width=\"800\" height=\"439\" title=\"\"><\/a><\/p>\n<p class=\"p1\">Akcja promocyjna przeprowadzone przez stacj\u0119 telewizyjn\u0105 FOX we wsp\u00f3\u0142pracy z agencj\u0105 Torke+CC jest super przyk\u0142adem dobrze przemy\u015blanej i kompleksowej kampanii, kt\u00f3ra pozwala jednocze\u015bnie osi\u0105gn\u0105\u0107 wiele pozytywnych rezultat\u00f3w jednocze\u015bnie.<\/p>\n<p class=\"p1\">Brawo za pozytywne i wszechstronne my\u015blenie oraz imponuj\u0105cy efekt przeprowadzonych dzia\u0142a\u0144!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Stacja telewizyjna FOX wraz z agencj\u0105 reklamow\u0105 Torke+CC zorganizowa\u0142y w Portugalii krwaw\u0105 akcj\u0119 promuj\u0105c\u0105 kolejny, czwarty sezon serialu.","protected":false},"author":2,"featured_media":124771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[765,3246,200,4693,4692],"class_list":{"0":"post-124770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fox","9":"tag-kampania","10":"tag-reklama","11":"tag-torkecc","12":"tag-walking-dead","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124770"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124771"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}