{"id":124761,"date":"2014-05-21T13:52:52","date_gmt":"2014-05-21T11:52:52","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124761"},"modified":"2015-01-13T15:59:19","modified_gmt":"2015-01-13T15:59:19","slug":"nowa-maskotka-mcdonalds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nowa-maskotka-mcdonalds.html","title":{"rendered":"Nowa maskotka McDonald\u2019s"},"content":{"rendered":"<p>Nowy ambasador nazywa si\u0119 \u201eHappy\u201d i jego celem jest promowanie zdrowszej wersji zestawu Happy Meal. Maskotka b\u0119dzie zach\u0119ca\u0107 dzieci do wybierania owoc\u00f3w, warzyw, przetwor\u00f3w mlecznych o niskiej zawarto\u015bci t\u0142uszczu oraz zdrowych napoj\u00f3w, takich jak woda lub sok. Marka deklaruje, \u017ce zale\u017cy jej na oferowaniu swoim ma\u0142ym klientom zdrowych i smacznych posi\u0142k\u00f3w.<br \/>\nPo oficjalnym zaprezentowaniu nowej maskotki, w sieci pojawi\u0142a si\u0119 fala negatywnych opinii na temat wygl\u0105du \u201eHappy\u201d. Zdaniem internaut\u00f3w, nowy ambasador ma przera\u017caj\u0105cy wygl\u0105d i nie zach\u0119ci dzieci do wyboru zdrowszej wersji zestawu Happy Meal.<br \/>\nJaki\u015b czas temu metamorfoz\u0119 przesz\u0142a inna, bardzo znana maskotka marki, Ronald McDonald. W tym przypadku nie by\u0142y to drastyczne zmiany, poniewa\u017c Ronald otrzyma\u0142 dwie wersje kostium\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/New-McDonald-s-mascot-Happy.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-124764 size-full\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/New-McDonald-s-mascot-Happy.jpg\" alt=\"New-McDonald-s-mascot-Happy\" width=\"800\" height=\"600\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"McDonald\u2019s zaprezentowa\u0142 za po\u015brednictwem Twittera now\u0105 posta\u0107 promuj\u0105c\u0105 zestaw Happy Meal, jednak internauci nie s\u0105 ni\u0105 zachwyceni. Nowa maskotka przypomina kartonowe opakowanie zestawu dla dzieci z gigantycznym u\u015bmiechem.","protected":false},"author":5,"featured_media":124764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1324,4717,436],"class_list":{"0":"post-124761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-design","9":"tag-happy","10":"tag-mcdonalds","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124761"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124764"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}