{"id":124755,"date":"2014-05-21T12:31:44","date_gmt":"2014-05-21T10:31:44","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124755"},"modified":"2015-05-16T12:22:41","modified_gmt":"2015-05-16T10:22:41","slug":"z-reklama-na-ksiezyc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/z-reklama-na-ksiezyc.html","title":{"rendered":"Z reklam\u0105 na Ksi\u0119\u017cyc"},"content":{"rendered":"<p>Firma postanowi\u0142a zaprojektowa\u0107 puszk\u0119 wykonan\u0105 z tytanu z wygrawerowan\u0105 na niej wiadomo\u015bci\u0105, kt\u00f3r\u0105 japo\u0144scy designerzy chc\u0105 wys\u0142a\u0107 w kosmiczn\u0105 podr\u00f3\u017c na Ksi\u0119\u017cyc w 2015 roku. <iframe src=\"\/\/www.youtube.com\/embed\/88q3ZoYUKEg\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Opr\u00f3cz &#8222;nieziemskiej&#8221; reklamy Japo\u0144czycy planuj\u0105 wys\u0142a\u0107 r\u00f3wnie\u017c listy zebrane od 38 tysi\u0119cy dzieci oraz internaut\u00f3w, kt\u00f3re zostan\u0105 umieszczone na 120 tytanowych p\u0142ytach i ulokowane w \u201ekapsule marze\u0144\u201d.<\/p>\n<figure id=\"attachment_124757\" aria-describedby=\"caption-attachment-124757\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/p\u0142yta-message-.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-124757 size-full\" title=\"fot. Fotolia.pl\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/p\u0142yta-message-.jpg\" alt=\"p\u0142yta message\" width=\"800\" height=\"706\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/p\u0142yta-message-.jpg 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/p\u0142yta-message--793x700.jpg 793w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-124757\" class=\"wp-caption-text\">fot. Fotolia<\/figcaption><\/figure>\n<p class=\"p1\">Pomys\u0142odawcy projektu chc\u0105 po raz pierwszy wykorzysta\u0107 podr\u00f3\u017c kosmiczn\u0105, by dotrze\u0107 na Ksi\u0119\u017cyc w prywatnym celu. Kapsu\u0142a zostanie zaprojektowana na wz\u00f3r puszki napoju Pocari Sweat, kt\u00f3ry zostanie wys\u0142any na ziemsk\u0105 satelit\u0119\u00a0w sproszkowanej formie. Podr\u00f3\u017c ma potrwa\u0107 4,5 dnia.<\/p>\n<p class=\"p1\">Za ulokowanie produktu na powierzchni Ksi\u0119\u017cyca odpowiada firma Astrobotic Technology (startuj\u0105ca w konkursie Google &#8211; Lunar X, w kt\u00f3rym za umieszczenie urz\u0105dzenia na Ksi\u0119\u017cycu przemieszczaj\u0105cego si\u0119 500 m na jego powierzchni i wysy\u0142aj\u0105cego na Ziemi\u0119 zdj\u0119cia HD<span class=\"Apple-converted-space\">\u00a0 <\/span>&#8211; oferowana jest nagroda w wysoko\u015bci 20 milion\u00f3w dolar\u00f3w).<\/p>\n<p class=\"p1\">Czasy kiedy konsumenci zaczn\u0105 wyrusza\u0107 po zakupy\u00a0na Ksi\u0119\u017cyc, nie wydaj\u0105 si\u0119 ju\u017c tak odleg\u0142e.<\/p>\n","protected":false},"excerpt":{"rendered":"Dla japo\u0144skich marketer\u00f3w z firmy Otsuka, powierzchnia kuli ziemskiej wydaje si\u0119 nie by\u0107 ju\u017c na tyle atrakcyjna, by inwestowa\u0107 na niej w reklamy swych produkt\u00f3w &#8211; napoj\u00f3w Pocari Sweat. Marka zdecydowa\u0142a si\u0119 przenie\u015b\u0107 swe dzia\u0142ania na wy\u017cszy poziom, wyruszaj\u0105c ze sw\u0105 kampani\u0105 na Ksi\u0119\u017cyc.","protected":false},"author":2,"featured_media":124756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9640,200],"class_list":{"0":"post-124755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marketing","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124755"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124756"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}