{"id":124728,"date":"2014-05-19T14:29:31","date_gmt":"2014-05-19T12:29:31","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124728"},"modified":"2015-05-16T12:23:09","modified_gmt":"2015-05-16T10:23:09","slug":"doladowanie-dla-dawcow-krwi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/design\/doladowanie-dla-dawcow-krwi.html","title":{"rendered":"Do\u0142adowanie dla dawc\u00f3w krwi"},"content":{"rendered":"<p>Plakat prezentuje d\u0142o\u0144, z kt\u00f3rej odprowadzony jest wychodz\u0105cy z \u017cy\u0142 czerwony kabel umo\u017cliwiaj\u0105cy pod\u0142\u0105czenie telefonu do \u0142adowarki. <a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarundonate-blood.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-124729\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarundonate-blood.jpeg\" alt=\"mediarundonate-blood\" width=\"800\" height=\"560\" title=\"\"><\/a><\/p>\n<p class=\"p1\">Interaktywna reklama, w kreatywny i u\u017cyteczny spos\u00f3b prezentuje zalety oddawania krwi. Koncept dowodzi, i\u017c jest to proces, kt\u00f3ry nie wymaga od nas nadludzkiego wysi\u0142ku. Plakat zosta\u0142 podpisany has\u0142em: <span class=\"s1\">&#8222;If you need, we\u2019re here for you. Why not return the favour? We need blood.\u201d<\/span><\/p>\n<p class=\"p1\">Brazylijska agencja stworzy\u0142a tak\u017ce szereg kreacji, w kt\u00f3rych centrum znale\u017ali si\u0119 m\u0119\u017cczy\u017ani w kaftanach bezpiecze\u0144stwa, prezentuj\u0105cy ramiona po oddaniu krwi. Kampania zosta\u0142a poprowadzona pod has\u0142em: \u201eOur madness is in our blood\u201d.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunpublicisbloodd.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-124730\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunpublicisbloodd.jpg\" alt=\"mediarunpublicisbloodd\" width=\"800\" height=\"1121\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunpublicisbloodd.jpg 770w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunpublicisbloodd-499x700.jpg 499w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunpublicicblooddonation.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-124731\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunpublicicblooddonation.jpg\" alt=\"mediarunpublicicblooddonation\" width=\"800\" height=\"1121\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunpublicicblooddonation.jpg 770w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunpublicicblooddonation-499x700.jpg 499w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\"><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunmadmenpublicis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-124732\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunmadmenpublicis.jpg\" alt=\"mediarunmadmenpublicis\" width=\"800\" height=\"1121\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunmadmenpublicis.jpg 770w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunmadmenpublicis-499x700.jpg 499w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Publicis z Sao Paulo wpad\u0142a na genialny pomys\u0142, jak nak\u0142oni\u0107 ludzi do oddawania krwi. Tw\u00f3rcy z Brazylii postanowili umo\u017cliwi\u0107 odbiorcom \u0142adowanie telefonu podczas czytania informacji zach\u0119caj\u0105cych do pozytywnego dzia\u0142ania.","protected":false},"author":2,"featured_media":124733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4632],"tags":[1324,52,200],"class_list":{"0":"post-124728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-design","9":"tag-publicis","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124728"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124733"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}