{"id":124688,"date":"2014-05-16T12:50:09","date_gmt":"2014-05-16T10:50:09","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124688"},"modified":"2015-05-16T12:23:09","modified_gmt":"2015-05-16T10:23:09","slug":"airbnb-mamy-sochiproblems","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/airbnb-mamy-sochiproblems.html","title":{"rendered":"Airbnb, mamy #SochiProblems!"},"content":{"rendered":"<p>Agencja stworzy\u0142a \u015bwietn\u0105 kampani\u0119 w oparciu o swoje obserwacje problem\u00f3w narastaj\u0105cych wok\u00f3\u0142 Zimowych Igrzysk w Soczi. Monitoruj\u0105c wpisy na Twitterze oznaczone hashtagiem #SochiProblem, publikowane przez dziennikarzy, kt\u00f3rzy komunikowali na platformie o swoich trudno\u015bciach zwi\u0105zanych z odnalezieniem odpowiedniego miejsca na nocleg,\u00a0 tw\u00f3rcy marketingowej akcji w social media\u00a0 wraz z zespo\u0142em Airbnb reagowali odpowiadaj\u0105c na nie w czasie rzeczywistym.<\/p>\n<p class=\"p1\">Prosty pomys\u0142 okaza\u0142 si\u0119 by\u0107 niezwykle skuteczny. Dzia\u0142ania przynios\u0142y obustronne korzy\u015bci. Efektywno\u015b\u0107 kampanii zosta\u0142a oparta na zaspokojeniu bie\u017c\u0105cych potrzeb potencjalnych konsument\u00f3w, kt\u00f3rych liczba na Twitterze si\u0119gn\u0119\u0142a a\u017c 270 000 u\u017cytkownik\u00f3w!<\/p>\n<p class=\"p1\">Oto kr\u00f3tka lekcja prosto od agencji Pereira &amp; O&#8217;Dell:<\/p>\n<p class=\"p1\">&#8211; b\u0105d\u017acie na bie\u017caco,<\/p>\n<p class=\"p1\">&#8211; obserwujcie wnikliwie,<\/p>\n<p class=\"p1\">&#8211; proste pomys\u0142y s\u0105 najlepsze!<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunsochinews.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-124690\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2014\/05\/mediarunsochinews.png\" alt=\"mediarunsochinews\" width=\"800\" height=\"974\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunsochinews.png 800w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2014\/05\/mediarunsochinews-575x700.png 575w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a> Foto: Mashable.com<\/p>\n","protected":false},"excerpt":{"rendered":"Na wo\u0142anie o pomoc b\u0142yskawicznie odpowiedzia\u0142a firma Pereira &#038; O\u2019Dell, kt\u00f3ra reaguj\u0105c na aktualne wydarzenia w Soczi postanowi\u0142a przyj\u015b\u0107 z pomoc\u0105 fanom sportowych rozgrywek  i jednocze\u015bnie wypromowa\u0107 w ten spos\u00f3b us\u0142ugi swojego klienta &#8211; platform\u0119 Airbnb.","protected":false},"author":2,"featured_media":124689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4680,4681],"class_list":{"0":"post-124688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sochi","9":"tag-pereira-odell","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124688"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124689"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}