{"id":124685,"date":"2014-05-15T15:03:21","date_gmt":"2014-05-15T13:03:21","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124685"},"modified":"2015-01-13T14:40:02","modified_gmt":"2015-01-13T14:40:02","slug":"coca-cola-promuje-miniaturowe-puszki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/coca-cola-promuje-miniaturowe-puszki.html","title":{"rendered":"Coca-Cola promuje miniaturowe puszki"},"content":{"rendered":"<p>Akcja zosta\u0142a przygotowana przez Ogilvy &amp; Mather Berlinie i jej celem by\u0142o zwi\u0119kszenie sprzeda\u017cy Coca-Coli w ma\u0142ych puszkach. G\u0142\u00f3wnym has\u0142em akcji jest stwierdzenie, \u017ce \u201eTo ma\u0142e rzeczy czyni\u0105 nas szcz\u0119\u015bliwym\u201d. W mini koskach mo\u017cna by\u0142o zakupi\u0107 miniaturow\u0105 puszk\u0119 Coca-Coli, s\u0142odycze lub miniaturowe wydania gazet. W podsumowaniu akcji pojawi\u0142a si\u0119 informacja, \u017ce jeden kiosk sprzeda\u0142 \u015brednio oko\u0142o 380 puszek napoju. Jest to o 278 procent wi\u0119ksza sprzeda\u017c ni\u017c w przypadku zwyk\u0142ych maszyn z napojami.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Clu5bnO-qVg\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Mini kioski Coca-Coli pojawi\u0142y si\u0119 w pi\u0119ciu niemieckich miastach i wywo\u0142a\u0142y sporo zamieszania. Ka\u017cdy mia\u0142 okazj\u0119 kupi\u0107 miniaturow\u0105 puszk\u0119 napoju lub zam\u00f3wi\u0107 inne przek\u0105ski w wersji mini u sprzedawcy, kt\u00f3ry siedzia\u0142 w \u015brodku ma\u0142ego kiosku.","protected":false},"author":5,"featured_media":124686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,4345],"class_list":{"0":"post-124685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-ogilvy-mather","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124685"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124686"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}