{"id":124678,"date":"2014-07-29T09:00:03","date_gmt":"2014-07-29T07:00:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124678"},"modified":"2015-04-08T13:34:18","modified_gmt":"2015-04-08T13:34:18","slug":"nescafe-budzi-nie-tylko-kawa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nescafe-budzi-nie-tylko-kawa.html","title":{"rendered":"Nescafe budzi nie tylko kaw\u0105"},"content":{"rendered":"<p>Drukowane nakr\u0119tki zosta\u0142y wyposa\u017cone w budzik, kt\u00f3ry wygrywa 7 r\u00f3\u017cnych melodyjek. B\u0142yskotliwe i u\u017cyteczne rozwi\u0105zanie to ciekawy pomys\u0142 na mini rebranding w wydaniu Nescafe.<\/p>\n<p class=\"p1\">Marka zaprezentowa\u0142a si\u0119 konsumentom od strony firmy, kt\u00f3ra pod\u0105\u017ca za aktualnymi trendami i znajduje dla nich miejsce w swoich dzia\u0142aniach, nie zapominaj\u0105c przy tym o mi\u0142o\u015bnikach kawy.<\/p>\n<p class=\"p1\">Wy\u0142\u0105czenie alarmu nast\u0119puje poprzez odkr\u0119cenie zakr\u0119tki, co stanowi dobrze przemy\u015blany element kierowania zaspanych konsument\u00f3w wprost do kusz\u0105cego aromatem produktu.<\/p>\n<p class=\"p1\">Nakr\u0119tki 3D zosta\u0142y zaprojektowane we wsp\u00f3\u0142pracy z agencj\u0105 Publicis Mexico i NOTLabs oraz studiem kreatywnym NOTCOT.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/8ZohB3q7rJo\" width=\"800\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Nescafe postanowi\u0142a wykorzysta\u0107 technologi\u0119 druku 3D, by od\u015bwie\u017cy\u0107 sw\u00f3j wizerunek, drukuj\u0105c wielofunkcyjne przykrywki do swoich produkt\u00f3w.","protected":false},"author":1,"featured_media":124680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[9640,3334],"class_list":{"0":"post-124678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marketing","9":"tag-nescafe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124678"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124680"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}