{"id":124434,"date":"2014-05-06T15:04:02","date_gmt":"2014-05-06T13:04:02","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124434"},"modified":"2015-05-16T12:23:25","modified_gmt":"2015-05-16T10:23:25","slug":"browar-brewdog-doesnt-give-a-shit","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/browar-brewdog-doesnt-give-a-shit.html","title":{"rendered":"Browar BrewDog \u201edoesn&#8217;t give a shit\u201d"},"content":{"rendered":"<p>Grupa Portman twierdzi, i\u017c marka nale\u017c\u0105ca do BrewDog &#8211; Dead Pony Club w swoich reklamach propaguje aspo\u0142eczne zachowania i nak\u0142ania do szybkiego spo\u017cywania alkoholu, promuj\u0105c swoje produkty has\u0142em \u201edrink fast, live fast\u201d.<\/p>\n<p>W pe\u0142nej sarkazmu odpowiedzi na postawione wobec brandu oskar\u017cenia, wsp\u00f3\u0142za\u0142o\u017cyciel marki James Watt oficjalnie przeprasza Grup\u0119 Portmana za to, i\u017c ca\u0142kowicie nie obchodz\u0105 go ustalane przez ni\u0105 zasady i w zasadzie nigdy nie przyk\u0142ada\u0142 do nich zbyt du\u017cej wagi, traktuj\u0105c je z dystansem i oboj\u0119tno\u015bci\u0105.<\/p>\n<p>W j\u0119zyku angielskim stwierdzenie Watta ma bardziej wyrazisty wyd\u017awi\u0119k, bowiem zosta\u0142o ubrane w s\u0142owa: \u201eIndeed, wa are sorry for never giving a shit about anything the Portman Group has to say (\u2026)&#8221;. W wystosowanym komentarzu Watt stwierdza tak\u017ce, i\u017c Grupie Portmana przy\u015bwieca bezduszny cel niszczenia kreatywno\u015bci i firma BrewDog nigdy nie zastanawia\u0142a si\u0119 nad ich \u201ebrudn\u0105 nowomow\u0105\u201d. Za\u0142o\u017cyciel ma nadziej\u0119 tak\u017ce, i\u017c jego sarkastyczna wiadomo\u015b\u0107 wpisuje si\u0119 w odpowiadaj\u0105ce Grupie Portmana kryteria odpowiedzialnego wykorzystania poczucia humoru.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Szkocki browar BrewDog zosta\u0142 oskar\u017cony o \u0142amanie zasad marketingowych, ustalonych przez Grup\u0119 Portman, do kt\u00f3rej nale\u017c\u0105 producenci napoj\u00f3w alkoholowych w Wielkiej Brytanii.","protected":false},"author":2,"featured_media":124480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[4646,4645],"class_list":{"0":"post-124434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brewdog","9":"tag-portman","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124434"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124480"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}