{"id":124432,"date":"2014-05-06T15:48:26","date_gmt":"2014-05-06T13:48:26","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&p=124432"},"modified":"2015-05-16T12:23:25","modified_gmt":"2015-05-16T10:23:25","slug":"less-is-more-kampanie-w-minimalistycznym-stylu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/less-is-more-kampanie-w-minimalistycznym-stylu.html","title":{"rendered":"Less is more – kampanie w minimalistycznym stylu"},"content":{"rendered":"

Minimalistyczne kampanie wyr\u00f3\u017cnia sugestywno\u015b\u0107 obraz\u00f3w, kt\u00f3re przykuwaj\u0105 uwag\u0119, \u0142atwo zapadaj\u0105 w pami\u0119\u0107 i intryguj\u0105 odbiorc\u00f3w. Popularne marki cz\u0119sto stawiaj\u0105 w swoich kreacjach na nowoczesn\u0105 i nieco ascetyczn\u0105 estetyk\u0119, kt\u00f3ra pozwala im brylowa\u0107 b\u0142yskotliwym konceptem na tle pozosta\u0142ych, mniej zrozumia\u0142ych i przejrzystych projekt\u00f3w.<\/p>\n

Oto przyk\u0142ady kampanii utrzymanych w minimalistycznym stylu:<\/p>\n

1. Audi, \u201eUnleash control\u201d<\/p>\n

\"Audi\"<\/p>\n

2. BMW \u201eUse original parts\u201d<\/p>\n

\"BMW<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

3. Coca Cola \u201eLight Lemon\u201d<\/p>\n

\"Coca-Cola\"<\/a><\/p>\n

 <\/p>\n

4. Haribo<\/p>\n

\"Haribo\"<\/a><\/p>\n

5. Kit Kat \u201eHave a break. Have a Kit Kat\u201d<\/p>\n

\"Kit-Kat\"<\/a><\/p>\n

 <\/p>\n

6. Lego<\/p>\n

\"Final\"<\/a><\/p>\n

7. M&M-s \u201eCommunication just got sweeter\u201d<\/p>\n

\"MMs\"<\/a><\/p>\n

8. McDonald-s \u201eLove free wifi\u201d<\/p>\n

\"McDonalds\"<\/a><\/p>\n

9. Pirelli \u201eThere\u2019s nothing eco-friendlier on the road\u201d<\/p>\n

\"Pirelli\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Czasem lepszym rozwi\u0105zaniem ni\u017c projektowanie chaotycznych i zagmatwanych kreacji reklamowych jest oparcie projektu na prostym koncepcie przy u\u017cyciu jednego, ale wyrazistego elementu, w kt\u00f3rym zawiera si\u0119 jasny i czytelny przekaz.","protected":false},"author":2,"featured_media":124481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1324,3246,4644],"class_list":{"0":"post-124432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-design","9":"tag-kampania","10":"tag-minimalizm","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124432"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124481"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}