{"id":12443,"date":"2011-09-21T21:54:38","date_gmt":"2011-09-21T19:54:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/decathlon-promuje-kampanie-urban-mobility\/"},"modified":"2015-01-12T14:41:26","modified_gmt":"2015-01-12T14:41:26","slug":"decathlon-promuje-kampanie-urban-mobility","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/decathlon-promuje-kampanie-urban-mobility.html","title":{"rendered":"Decathlon promuje kampani\u0119 Urban Mobility"},"content":{"rendered":"<p>Akcja odwo\u0142uje si\u0119 organizowanego w dniach 16-22 wrze\u015bnia Europejskiego Tygodnia Mobilno\u015bci oraz do obchodzonego 22 wrze\u015bnia Europejskiego Dnia bez Samochodu. G\u0142&oacute;wna grupa docelowa kampanii to rodziny korzystaj\u0105ce z transportu publicznego lub chc\u0105ce porusza\u0107 si\u0119 bez swojego pojazdu, dzieci i studenci doje\u017cd\u017caj\u0105cy do szk&oacute;\u0142 i uczelni, doro\u015bli poruszaj\u0105cy si\u0119 po mie\u015bcie i do pracy.<\/p>\n<p>Kampania Urban Mobility wykorzystuje radio (g\u0142&oacute;wnie RMF FM i lokalne rozg\u0142o\u015bnie), internet (og&oacute;lnopolskie portale, witryny takie jak polskanarowery.pl, fitness.wp.pl, dzia\u0142ania w wyszukiwarce Google) oraz outdoor (sta\u0142y pakiet outdoorowy w miastach gdzie Decathlon ma swoje sklepy).<\/p>\n<p>Kreacj\u0119 kampanii stworzy\u0142a agencja reklamowa Garmont. Produkcj\u0105 spot&oacute;w radiowych zaj\u0119\u0142o si\u0119 Radiowe Studio Produkcyjne Antyradio.<\/p>\n<p>Kampania potrwa do 2 pa\u017adziernika.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy PanMedia Western zaplanowa\u0142 i zakupi\u0142 media dla najnowszej kampanii Decathlona &#8211; Urban Mobility.","protected":false},"author":1,"featured_media":12444,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[723,724,510],"class_list":{"0":"post-12443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-decathlon","9":"tag-garmont","10":"tag-panmedia-western","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12443"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12444"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}