{"id":124429,"date":"2014-07-28T09:00:24","date_gmt":"2014-07-28T07:00:24","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124429"},"modified":"2015-04-08T13:34:18","modified_gmt":"2015-04-08T13:34:18","slug":"burberry-otwiera-sie-na-chinski-rynek-e-commerce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/burberry-otwiera-sie-na-chinski-rynek-e-commerce.html","title":{"rendered":"Burberry otwiera si\u0119 na chi\u0144ski rynek e-commerce"},"content":{"rendered":"<p>Konsumenci z Chin wydali w 2013 roku 295 miliard\u00f3w dolar\u00f3w na towary zakupione przez internet. Prognozy zak\u0142adaj\u0105, i\u017c do 2017 roku liczba ta wzro\u015bnie dwukrotnie. Wed\u0142ug serwisu Wall Street Journal, Burberry chce w ten spos\u00f3b usprawni\u0107 kontrol\u0119 nad rozwojem marki w Chinach. Do tej pory produkty brandu by\u0142y sprzedawane w szarej strefie.<\/p>\n<p>Grupa Ali Baba udost\u0119pnia swoje platformy 70 000 sprzedawcom, tym samym kontroluj\u0105c\u00a0 ponad po\u0142ow\u0119 sprzeda\u017cy detalicznej w Chinach.<\/p>\n<p>W ci\u0105gu ostatnich 3 lat sprzeda\u017c towar\u00f3w poprzez serwisy grupy Ali Baba, w kt\u00f3rej spore udzia\u0142y ma portal Yahoo, wzros\u0142a dziesi\u0119ciokrotnie. Otwarcie sklepu internetowego Burberry, to dla firmy e-commerce du\u017cy sukces.<\/p>\n","protected":false},"excerpt":{"rendered":"Brytyjska marka Burberry postanowi\u0142a wykorzysta c dynamiczny rozw\u00f3j rynku e-commerce w Chinach, by otworzy\u0107 wirtualny sklep na stronie grupy Ali Baba, kt\u00f3ra zrzesza dwie platformy sprzeda\u017cowe.","protected":false},"author":1,"featured_media":124474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633],"tags":[216,337,9640],"class_list":{"0":"post-124429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"tag-burberry","9":"tag-e-commerce","10":"tag-marketing","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124429"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124474"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}