{"id":124425,"date":"2014-07-28T13:32:13","date_gmt":"2014-07-28T11:32:13","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?post_type=news&#038;p=124425"},"modified":"2015-04-08T13:34:18","modified_gmt":"2015-04-08T13:34:18","slug":"ronald-mcdonald-angazuje-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ronald-mcdonald-angazuje-w-sieci.html","title":{"rendered":"Ronald McDonald anga\u017cuje w sieci"},"content":{"rendered":"<p>Celem brandu jest zaanga\u017cowanie odbiorc\u00f3w w nowoczesny i zgodny z jej charakterem spos\u00f3b. Misj\u0105, kt\u00f3ra przy\u015bwieca od\u015bwie\u017ceniu wizerunku Ronalda McDonalda jest has\u0142o \u201eFun makes great things happen\u201d promuj\u0105ce ide\u0119 czynienia dobra, dzi\u0119ki docenieniu prostych przyjemno\u015bci i dzielenia si\u0119 nimi z innymi.<\/p>\n<p>Dzia\u0142ania promuj\u0105ce nowy wizerunek Ronalda McDonalda b\u0119d\u0105 prowadzone w telewizji oraz poprzez materia\u0142y promocyjne dystrybuowane na terenie USA.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ronald McDonald powraca w roli ambasadora firmy na kana\u0142ach spo\u0142eczno\u015bciowych. Reprezentant marki b\u0119dzie budowa\u0142 wi\u0119zi z konsumentami, kt\u00f3rzy zastosuj\u0105 na Twitterze hashtag #RonaldMcDonald.","protected":false},"author":1,"featured_media":124472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[436,3113,3952,4622],"class_list":{"0":"post-124425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mcdonalds","9":"tag-rebranding","10":"tag-ronald-mcdonald","11":"tag-trendy","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124425"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/124472"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}