{"id":1244,"date":"2013-06-19T12:13:39","date_gmt":"2013-06-19T10:13:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/os3-dla-bmw\/"},"modified":"2013-06-19T12:13:39","modified_gmt":"2013-06-19T10:13:39","slug":"os3-dla-bmw","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/os3-dla-bmw.html","title":{"rendered":"OS3 dla BMW"},"content":{"rendered":"<p>Projekt OS3 ruszy\u0142 10 czerwca, agencja zaprojektowa\u0142a i wdro\u017cy\u0142a stron\u0119 internetow\u0105 dedykowan\u0105 modelom BMW Serii 3: Limuzyna, Touring oraz najnowszemu Gran Turismo. Witryna stanowi platform\u0119 wizerunkowo-informacyjn\u0105 wspieraj\u0105c\u0105 strategi\u0119 komunikacji marki.<\/p>\n<p>Agencja odpowiada r&oacute;wnie\u017c za realizacj\u0119 kampanii w prasie (Wprost, Newsweek, Businessmen, Focus, Harvard Business Review, National Geographic) oraz dzia\u0142ania online (Onet, TVN 24, Bankier, Wyborcza, WP.pl, Google).<\/p>\n<p>Niezapomnianapodroz.pl to strona zadedykowana modelom BMW serii 3.  Prezentuje ona benefity marki wi\u0105\u017c\u0105ce si\u0119 z podr&oacute;\u017c\u0105: niskie spalanie czy posiadanie pojemno\u015bci baga\u017cnika w tej klasie samochod&oacute;w. Strona umo\u017cliwia tak\u017ce zaplanowanie podr&oacute;\u017cy: dzi\u0119ki narz\u0119dziom geolokalizacji ustala si\u0119 punkt pocz\u0105tkowy, a nast\u0119pnie dopisuje cel jazdy. Na podstawie danych zostaje ustalona trasa wraz z informacj\u0105 o liczbie kilometr&oacute;w do przejechania. Dodatkowo  pojawia si\u0119 komunikat dotycz\u0105cy zu\u017cycia paliwa na dystansie danej trasy.<\/p>\n","protected":false},"excerpt":{"rendered":"OS3 zaj\u0119\u0142a si\u0119 realizacj\u0105 kampanii promocyjnej modeli BMW serii 3 pod has\u0142em &#8222;Niezapomniana podr&oacute;\u017c zaczyna si\u0119 tu&#8221;. Integraln\u0105 cz\u0119\u015bci\u0105 akcji jest strona internetowa.&nbsp;","protected":false},"author":1,"featured_media":1245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[3491],"class_list":{"0":"post-1244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-os3-group","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}