{"id":124395,"date":"2000-10-14T17:41:00","date_gmt":"2000-10-14T15:41:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gigantyczna-coca-cola\/"},"modified":"2000-10-14T17:41:00","modified_gmt":"2000-10-14T15:41:00","slug":"gigantyczna-coca-cola","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gigantyczna-coca-cola.html","title":{"rendered":"Gigantyczna Coca-Cola"},"content":{"rendered":"<p>Gigantyczny billboard jest cz\u0119\u015bci\u0105 najnowszej kampanii Coca-Coli pod has\u0142em: &#8222;Co za rado\u015b\u0107&#8221;.Plansza o wymiarach 41 m x 58 m i \u0142\u0105cznej masie wynosz\u0105cej 12750 kg, zakrywa ca\u0142y budynek Uniwersalu. Jest wykonana z siatki winylowej pokrytej specjaln\u0105 farb\u0105, kt\u00f3ra odbija promienie s\u0142oneczne od zewn\u0105trz.<\/p>\n<p>Ludzie siedz\u0105cy wewn\u0105trz budynku maj\u0105 do\u015b\u0107 dobr\u0105 widoczno\u015b\u0107 tego co si\u0119 dzieje na zewn\u0105trz. Ca\u0142o\u015b\u0107 oparta jest na konstrukcji ramowej wspartej po\u015brodku dwiema kolumnami.<\/p>\n<p>Plansza zosta\u0142a wykonana w Holandii, a wykonawcom w Polsce by\u0142a firma Hator.<\/p>\n","protected":false},"excerpt":{"rendered":"Najwi\u0119ksza na \u015bwiecie reklama zawis\u0142a w Warszawie na skrzy\u017cowaniu Al. Jerozolimskich i ul. Marsza\u0142kowskiej. Plansza reklamowa o powierzchni 2395 m2 zosta\u0142a zg\u0142oszona do Ksi\u0119gi Rekord\u00f3w Guinnessa jako najwi\u0119ksza grafika zewn\u0119trzna.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-124395","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124395"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124395\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}