{"id":124270,"date":"2000-11-19T15:14:45","date_gmt":"2000-11-19T14:14:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/expo-2000-ma-deficyt\/"},"modified":"2000-11-19T15:14:45","modified_gmt":"2000-11-19T14:14:45","slug":"expo-2000-ma-deficyt","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/expo-2000-ma-deficyt.html","title":{"rendered":"Expo 2000 ma deficyt"},"content":{"rendered":"<p>Powodem tak wielkiego deficytu by\u0142a \u017ale oszacowana frekwencja. Planowano, i\u017c wystaw\u0119 obejrzy ponad 40 mln ludzi, podczas gdy na wystaw\u0119 dotar\u0142o zaledwie 18 mln.<\/p>\n<p>Promocj\u0105 na terenie Niemiec i na arenie mi\u0119dzynarodowej zaj\u0119\u0142a si\u0119 agencja KNSK z Hamburga nale\u017c\u0105ca do BBDO Worldwide Jednak\u017ce, gdy zauwa\u017cono, i\u017c kampania reklamowa nie da\u0142a oczekiwanych rezultat\u00f3w postanowiono powierzy\u0107 25 mln USD agencji DDB Worldwide z D\u00fcsseldorfu na przeprowadzenie bardziej agresywnej kampanii. Niestety jak wida\u0107 to nie pomog\u0142o.<\/p>\n","protected":false},"excerpt":{"rendered":"Tegoroczna wystawa mi\u0119dzynarodowa wystawa Expo 2000  zorganizowana w Hanowerze przynios\u0142a organizatorom straty w wysoko\u015bci 1,2 mld USD.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-124270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124270"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124270\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}