{"id":124129,"date":"2001-01-02T14:22:33","date_gmt":"2001-01-02T13:22:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marka-guiness-w-rekach-bbdo-i-saatchi-saatchi\/"},"modified":"2001-01-02T14:22:33","modified_gmt":"2001-01-02T13:22:33","slug":"marka-guiness-w-rekach-bbdo-i-saatchi-saatchi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/marka-guiness-w-rekach-bbdo-i-saatchi-saatchi.html","title":{"rendered":"Marka Guiness w r\u0119kach BBDO i Saatchi &#038; Saatchi"},"content":{"rendered":"<p>AMV\/BBDO (Abbot Mead Vickers) zajmowa\u0142 si\u0119 dotychczas jedynie kontem reklamowym browaru Guiness na wyspach brytyjskich. Teraz zajmie si\u0119 promocj\u0105 marki Guiness Draught, tak\u017ce, w Europie, USA i Irlandii. Ca\u0142o\u015b\u0107 stanowi 60 proc. rynku zbytu dla piwa tej sp\u00f3\u0142ki.<\/p>\n<p>Saatchi &#038; Saatchi zajmie si\u0119 tym czasem reklam\u0105 piwa Guiness tam gdzie dotychczas, w Afryce i na Karaibach, oraz dodatkowo na rynkach takich, jak Singapur, Malezja, Hong Kong, Chiny i Indonezja. Stanowi\u0105 one oko\u0142o 36 proc. rynk\u00f3w zbytu piwa marki Guiness.<\/p>\n<p>W roku od lipca `99 do czerwca `00 browar wyda\u0142 na promocj\u0119 i reklam\u0119 ponad 230 mln funt\u00f3w brytyjskich. Guiness zamierza\u0142 wybra\u0107 tylko jedn\u0105 agencj\u0119 dla wszystkich swoich operacji, jednak wyb\u00f3r by\u0142 zbyt trudny, gdy\u017c zar\u00f3wno AMV\/BBDO, jak i Saatchi &#038; Saatchi reprezentowa\u0142y wysoki poziom.<\/p>\n<p>Z przetargu odpad\u0142y 4. agencje, kt\u00f3re (opr\u00f3cz BBDO i S&#038;S)zajmowa\u0142y si\u0119 promocj\u0105 sp\u00f3\u0142ki, przed zmian\u0105 jej strategii. S\u0105 nimi: : &#8222;Howell Henry Chaldecott Lury&#8221; (Irlandia), &#8222;Ogilvy &#038; Mather Worldwide&#8221; (Singapur i Malezja), &#8222;Frohling Werbeagentur&#8221; (Niemcy), &#8222;Weiss, Stagliano &#038; Partners&#8221; (USA i Kanada).<\/p>\n","protected":false},"excerpt":{"rendered":"Guiness wybra\u0142 2. agencje, AMV\/BBDO oraz Saatchi &#038; Saatchi, do promocji swojej marki na ca\u0142ym \u015bwiecie, redukuj\u0105c tym samym dotychczasowow\u0105 liczb\u0119 obs\u0142uguj\u0105cych sp\u00f3\u0142k\u0119 firm o 4.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-124129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=124129"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/124129\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=124129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=124129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=124129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}