{"id":123957,"date":"2001-02-12T20:19:32","date_gmt":"2001-02-12T19:19:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/standard-badania-sluchalnosci-radia-metoda-cati\/"},"modified":"2001-02-12T20:19:32","modified_gmt":"2001-02-12T19:19:32","slug":"standard-badania-sluchalnosci-radia-metoda-cati","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/standard-badania-sluchalnosci-radia-metoda-cati.html","title":{"rendered":"Standard badania s\u0142uchalno\u015bci radia metod\u0105 CATI"},"content":{"rendered":"<p>Jest to pierwszy rok w kt\u00f3rym dosz\u0142o do porozumienia miedzy najwi\u0119kszymi stacjami radiowymi i brokerami radiowymi. W wybranej metodzie badania s\u0105 przeprowadzane na pr\u00f3bie ok. 100 ty\u015b wywiad\u00f3w rocznie. Metoda ta stosowana jest we Francji ju\u017c trzy lata, a od roku w Niemczech.<\/p>\n<p>Wybranie tego sposobu ( i ujednolicenie) badania s\u0142uchalno\u015bci ma pom\u00f3c w uzyskaniu wi\u0119kszych dochod\u00f3w z reklam na rynku radiowym.<\/p>\n","protected":false},"excerpt":{"rendered":"Nadawcy radiowi i przedstawiciele reklamodawc\u00f3w uzgodnili standard badania s\u0142uchalno\u015bci radia. Badania b\u0119dzie przeprowadza\u0142 instytut SMG\/KRC metod\u0105 CATI (Computer Assisted Telephone Interview).","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-123957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123957"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123957\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}