{"id":123920,"date":"2001-02-16T17:33:14","date_gmt":"2001-02-16T16:33:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adam-malysz-w-reklamach-idei\/"},"modified":"2001-02-16T17:33:14","modified_gmt":"2001-02-16T16:33:14","slug":"adam-malysz-w-reklamach-idei","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adam-malysz-w-reklamach-idei.html","title":{"rendered":"Adam Ma\u0142ysz w reklamach Idei"},"content":{"rendered":"<p>Pomys\u0142odawc\u0105 i tw\u00f3rc\u0105 spotu jest agencja CP DDB, kt\u00f3ra ju\u017c od d\u0142u\u017cszego czasu prowadzi kampanie reklamowe firmy PTK Centertel. Agencja negocjowa\u0142a umow\u0119 dotycz\u0105c\u0105 reklam\u00f3wki  z austriackim managerem Adama Ma\u0142ysza, panem Edi Federerem, korzystaj\u0105c z po\u015brednictwa Agencji Mediatlon.<\/p>\n<p>Nowa kampania reklamowa Idei &#8222;Co\u015b si\u0119 zmieni\u0142o? Pozosta\u0144 sob\u0105.&#8221; skierowana jest do os\u00f3b aktywnych zawodowo, kt\u00f3rzy dokonali w swym \u017cyciu zmiany na lepsze, podobnie jak Adam Ma\u0142ysz, kt\u00f3ry dzi\u0119ki sukcesowi sportowemu stal si\u0119 ulubie\u0144cem t\u0142um\u00f3w.<\/p>\n<p>Centertel jest jedn\u0105 z dw\u00f3ch obok Poczty Polskiej firm na polskim rynku, kt\u00f3rej uda\u0142o si\u0119 wykorzysta\u0107 wizerunek Adama Ma\u0142ysza w reklamie.<\/p>\n<p>W tym sezonie Adam Ma\u0142ysz sta\u0142 si\u0119 niezwykle popularny nie tylko w Polsce, ale i na ca\u0142ym \u015bwiecie. \u015awiadczy o tym chocia\u017cby pojawienie si\u0119 Ma\u0142ysza w niemieckiej telewizji RTL, w reklam\u00f3wce Kodaka, emitowanej jeszcze podczas Turnieju Czterech Skoczni.<\/p>\n","protected":false},"excerpt":{"rendered":"Adam Ma\u0142ysz, nasz najlepszy skoczek narciarski, zgodzi\u0142 si\u0119 wyst\u0119powa\u0107 w reklamie telewizyjnej promuj\u0105cej wprowadzenie nowej us\u0142ugi w ofercie Idea Optima &#8211; &#8222;Co druga minuta gratis&#8221;.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123920"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123920\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}