{"id":123765,"date":"2001-03-23T19:55:00","date_gmt":"2001-03-23T18:55:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-strategia-doubleclick\/"},"modified":"2001-03-23T19:55:00","modified_gmt":"2001-03-23T18:55:00","slug":"nowa-strategia-doubleclick","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-strategia-doubleclick.html","title":{"rendered":"Nowa strategia DoubleClick"},"content":{"rendered":"<p>Przyczyni\u0142y si\u0119 do tego r\u00f3wnie\u017c k\u0142opoty ameryka\u0144skiej gospodarki. Spowodowa\u0142o to, \u017ce gwa\u0142townie spad\u0142y przychody z dzia\u0142alno\u015bci tej firmy. W wyniku restrukturyzacji zostanie zwolnionych prawie 2000 tysi\u0105ce os\u00f3b.<\/p>\n<p>\nAgencji przymierza si\u0119 r\u00f3wnie\u017c do pewnych zmian w sposobie dzia\u0142ania . W ramach firmy maj\u0105 powsta\u0107 dwie niezale\u017cne sieci obs\u0142ugi klient\u00f3w. Jedna ma si\u0119 specjalizowa\u0107 w us\u0142ugach dla firm internetowych, druga b\u0119dzie przeprowadza\u0107 badania dotycz\u0105ce zapotrzebowa\u0144 klient\u00f3w. Taka strategia ma zapewni\u0107 efektywne dotarcie do odbiorcy. <\/p>\n<p>\nDoubleClick zbiera i analizuje dane z ponad 1,5 tysi\u0105ca stron internetowych, kt\u00f3re p\u00f3\u017aniej wykorzystuje do opracowania kampanii reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Jedna z najwi\u0119kszych na \u015bwiecie internetowych agencji reklamowych zwolni ponad 10% swoich pracownik\u00f3w. Ostatnio trwa internetowa dekoniunktura, kt\u00f3ra nie omin\u0119\u0142a te\u017c firm zajmuj\u0105cych si\u0119 wymy\u015blaniem i produkcj\u0105 reklamy w internecie.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123765"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123765\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}