{"id":12367,"date":"2011-09-23T14:16:03","date_gmt":"2011-09-23T12:16:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-odslona-pulsu-biznesu-wsparta-kampania-reklamowa\/"},"modified":"2011-09-23T14:16:03","modified_gmt":"2011-09-23T12:16:03","slug":"nowa-odslona-pulsu-biznesu-wsparta-kampania-reklamowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-odslona-pulsu-biznesu-wsparta-kampania-reklamowa.html","title":{"rendered":"Nowa ods\u0142ona Pulsu Biznesu wsparta kampani\u0105 reklamow\u0105"},"content":{"rendered":"

Dziennik zosta\u0142 poszerzony o nowe sekcje – Puls Firmy oraz Puls Inwestora, oraz weekendowy magazyn spo\u0142eczno-biznesowy „Puls Biznesu Weekend”, który otrzymuj\u0105 osoby prenumeruj\u0105ce dziennik. Oprócz rozszerzenia zawarto\u015bci merytorycznej Puls Biznesu zmieni\u0142 logotyp, szat\u0119 graficzn\u0105 oraz czcionk\u0119, od\u015bwie\u017cy\u0142 tak\u017ce serwis internetowy gazety oraz uruchomi\u0142 pierwsze aplikacje mobilne na tablety i smartfony.<\/p>\n

Zmiany wsparte dzia\u0142aniami reklamowymi maj\u0105 poszerzy\u0107 grup\u0119 czytelników Pulsu Biznesu o w\u0142a\u015bcicieli i mened\u017cerów ma\u0142ych i \u015brednich przedsi\u0119biorstw.<\/p>\n

– G\u0142ównym element kampanii jest rozk\u0142adówka gazety, w której layout wpisuj\u0105 si\u0119 proste grafiki, symbolizuj\u0105ce korzy\u015bci jakie nowe sekcje „Pulsu Biznesu” daj\u0105 przedsi\u0119biorcom oraz ich firmom – mówi Grzegorz Waliczek, creative director Testardo Gram.<\/p>\n

Za stworzeniem kreacji kampanii stoi zespó\u0142 kreatywny Testardo Gram: creative director – Grzegorz Waliczek, senior art director – Beata Kotnowska – Bujak, senior copywriter – Piotr Zygmunt.<\/p>\n

Kampania obejmie pras\u0119, radio, internet oraz outdoor. Produkcj\u0105 kampanii wydawca zaj\u0105\u0142 si\u0119 we w\u0142asnym zakresie. <\/p>\n

\"\"
\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania reklamowa promuj\u0105ca Puls Biznesu w nowej ods\u0142onie.","protected":false},"author":1,"featured_media":12368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[434,836],"class_list":{"0":"post-12367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-puls-biznesu","9":"tag-testardo-gram","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12367"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12368"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}