{"id":12359,"date":"2011-09-23T16:13:32","date_gmt":"2011-09-23T14:13:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/generator-rex-bohaterem-kampanii-chipicao-wideo\/"},"modified":"2011-09-23T16:13:32","modified_gmt":"2011-09-23T14:13:32","slug":"generator-rex-bohaterem-kampanii-chipicao-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/generator-rex-bohaterem-kampanii-chipicao-wideo.html","title":{"rendered":"Generator REX bohaterem kampanii Chipicao (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wnym elementem akcji promocyjnej jest telewizyjna kampania reklamowa. Wspieraj\u0105 j\u0105 aktywno\u015bci w magazynach dzieci\u0119cych, na produktowej stronie <a rel=\"nofollow noopener\" href=\"http:\/\/www.chipicao.pl\/\" target=\"_blank\">www.chipicao.pl<\/a>, w serwisach internetowych oraz dzia\u0142ania PR. W jesiennej kampanii rogaliki Chipicao wspiera znany i lubiany bohater kresk&oacute;wek Generator Rex.<\/p>\n<p>Telewizyjna kampania reklamowa prowadzona b\u0119dzie w kana\u0142ach og&oacute;lnopolskich skierowanych do grupy docelowej produktu. Spoty emitowane b\u0119d\u0105 na kana\u0142ach: Polsat, Disney XD, ZigZap, Nick i Mini Mini. Dwudziestosekundowy spot przedstawia pomys\u0142owego rozrabiak\u0119 &#8211; Chipiego, kt&oacute;ry pomaga zwyci\u0119\u017ca\u0107 w grze swoim przyjacio\u0142om.<\/p>\n<p>Za produkcj\u0119 spotu odpowiada agencja JWT Greece, adaptacj\u0105 na rynek polski zaj\u0119\u0142a si\u0119 JWT Poland, a zakupem i planowaniem medi&oacute;w Media Direction OMD.<\/p>\n<p>Wraz z wprowadzeniem kampanii Generator Rex, marka zyska\u0142a tak\u017ce nowe opakowanie. Dotychczasowy \u017c&oacute;\u0142ty kolor, kt&oacute;ry dominowa\u0142 w dotychczasowych opakowaniach Chipicao, zosta\u0142 zast\u0105piony kolorem czerwonym.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 jesienna kampania marki Chipicao z portfolio Chipita Poland.","protected":false},"author":1,"featured_media":12360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[801,678],"class_list":{"0":"post-12359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt-warszawa","9":"tag-omd-media-direction","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12359"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12360"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}