{"id":12353,"date":"2011-09-23T17:07:19","date_gmt":"2011-09-23T15:07:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lemur-z-glosem-szyca-twarza-cyfry-wideo\/"},"modified":"2011-09-23T17:07:19","modified_gmt":"2011-09-23T15:07:19","slug":"lemur-z-glosem-szyca-twarza-cyfry-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lemur-z-glosem-szyca-twarza-cyfry-wideo.html","title":{"rendered":"Lemur z g\u0142osem Szyca twarz\u0105 Cyfry+ (wideo)"},"content":{"rendered":"<p>Tym razem widzowie zobacz\u0105 w komunikacji now\u0105 ikon\u0119 marki o nazwie Jedyny Taki, maj\u0105cego budzi\u0107 sympati\u0119 lemura. Jego zadaniem jest dostarczanie ka\u017cdej rodzinie rozrywki na najwy\u017cszym poziomie.<\/p>\n<p>Jako wzmocnienie wizerunku Jedynemu Takiemu u\u017cyczy\u0142 g\u0142osu Borys Szyc, kt&oacute;ry by\u0142 twarz\u0105 poprzedniej kampanii Cyfry+.<\/p>\n<p>W ramach nowej kampanii Change przygotowa\u0142a spot telewizyjny przedstawiaj\u0105cy casting na twarz Cyfry+, na kt&oacute;rym zjawia si\u0119 g\u0142&oacute;wny bohater.<\/p>\n<p>Dodatkowo w ramach kampanii planowana jest kampania kinowa (onscreen oraz offscreen) oraz kampania internetowa. W ramach kampanii w internecie agencja zaplanowa\u0142a komunikacj\u0119 bannerow\u0105 oraz na Facebooku.<\/p>\n<p>Za kreacj\u0119 i strategi\u0119 odpowiada\u0142a agencja Change Integrated, natomiast media zaplanowa\u0142 dom mediowy ZenithOptimedia Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna ods\u0142ona kampanii Cyfry+, kt&oacute;ra swym zasi\u0119giem obejmie telewizj\u0119, internet oraz pras\u0119.","protected":false},"author":1,"featured_media":12354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1224,933,833],"class_list":{"0":"post-12353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-borys-szyc","9":"tag-change-integrated","10":"tag-cyfra","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12353"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12354"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}