{"id":123449,"date":"2001-05-04T23:44:23","date_gmt":"2001-05-04T21:44:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rzuc-palenie-z-nicorette\/"},"modified":"2001-05-04T23:44:23","modified_gmt":"2001-05-04T21:44:23","slug":"rzuc-palenie-z-nicorette","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rzuc-palenie-z-nicorette.html","title":{"rendered":"Rzu\u0107 palenie z Nicorette"},"content":{"rendered":"<p>Kampania reklamowa w polskim Internecie b\u0119dzie polega\u0142a na promowaniu serwisu  preparatu za pomoc\u0105 kampanii bannerowej, a wsparta b\u0119dzie mailingiem reklamowym do u\u017cytkownik\u00f3w darmowych kont e-mailowych.<\/p>\n<p>Przygotowaniem kampanii internetowej zaj\u0119\u0142a si\u0119 agencja AdServer. Za przystosowanie warunk\u00f3w kampanii do specyfiki polskiego rynku odpowiedzialna jest  agencja Nos\/BBDO, natomiast planowaniem medi\u00f3w zaj\u0119\u0142a si\u0119 Zenith Media.<\/p>\n<p>Jednak 90 procent bud\u017cetu, kt\u00f3ry wynosi 900 tys. z\u0142otych, przeznaczonego na reklam\u0119, otrzyma stacja TVN za reklamy telewizyjne.<\/p>\n<p>Kampania skierowana jest do os\u00f3b pal\u0105cych, maj\u0105cych 25 do 40 lat. Nicorette jest dost\u0119pny tylko w aptekach.<\/p>\n","protected":false},"excerpt":{"rendered":"Nicorette jest preparatem, maj\u0105cym za zadanie pom\u00f3c w zerwaniu z na\u0142ogiem palenia papieros\u00f3w. Mi\u0119dzynarodowa kampania reklamowa produktu firmy  Pharmacia jest obecna tak\u017ce w Polsce.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123449"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123449\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}