{"id":123351,"date":"2001-05-15T00:11:00","date_gmt":"2001-05-14T22:11:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/novartis-z-paralotna\/"},"modified":"2001-05-15T00:11:00","modified_gmt":"2001-05-14T22:11:00","slug":"novartis-z-paralotna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/novartis-z-paralotna.html","title":{"rendered":"Novartis z Paralotna"},"content":{"rendered":"<p>Celem kampanii jest przede wszystkim wzmocnienie \u015bwiadomo\u015bci marki oraz poinformowanie o tym, \u017ce lek istnieje zar\u00f3wno w kapsu\u0142kach jak i w \u017celu. Ma zosta\u0107 r\u00f3wnie\u017c od\u015bwie\u017cony wizerunek poprzez promocje nowego opakowania. Strategia zosta\u0142a opracowana pod k\u0105tem prasy kobiecej oraz handlowej.<\/p>\n<p>\nParalotna istnieje od roku. Jej szefem jest Micha\u0142 Holewjusz wcze\u015bniej zwi\u0105zany m.in. z Grup\u0105 66.<\/p>\n<p>\n<a href=\"company.php?company_id=2621\">Paralotna<\/a><br \/><a href=\"company.php?company_id=141\">Gruppa 66<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Novartis zleci\u0142a agencji reklamowej Paralotna opracowanie oraz wdro\u017cenie strategii komunikacyjnej dla leku Venoruton.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123351"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123351\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}