{"id":123341,"date":"2001-05-15T23:57:36","date_gmt":"2001-05-15T21:57:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-rodzaje-reklam-w-interii\/"},"modified":"2001-05-15T23:57:36","modified_gmt":"2001-05-15T21:57:36","slug":"nowe-rodzaje-reklam-w-interii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-rodzaje-reklam-w-interii.html","title":{"rendered":"Nowe rodzaje reklam w Interii"},"content":{"rendered":"<p>Skyscraper posiada wymiary 180 x 200 pikseli i wag\u0119 do 15 kB. Natomiast super skyscraper ma wymiary 180 x 400 pikseli i mo\u017ce wa\u017cy\u0107 do 22 kB. Te, odbiegaj\u0105ce od og\u00f3lnie przyj\u0119tych w Polsce standard\u00f3w (banner o wymiarach 400 x 50 pikseli), s\u0105 z pewno\u015bci\u0105 pewnym urozmaiceniem i stwarzaj\u0105 nowe mo\u017cliwo\u015bci przekazu promocyjnego.<\/p>\n<p>Nowe bannery b\u0119d\u0105 umieszczane pionowo, po prawej stronie ekranu i widoczne b\u0119d\u0105 nawet wtedy, gdy Internauta przewija stron\u0119. Przez co u\u017cytkownik przez cza\u0142y czas ogl\u0105dania strony ma kontakt z bannerem reklamowym, co jest du\u017cym atutem w prowadzeniu kampanii wizerunkowej produktu.<\/p>\n<p>Wprowadzeniu nowych form reklamy towarzyszy zmiana cennika reklam, kt\u00f3ry od 15 maja b\u0119dzie obejmowa\u0142 nowe serwisy: Praca i Prawo, a tak\u017ce b\u0119d\u0105 w nim uwzgl\u0119dnione skyscrapery i super skyscrapery.<\/p>\n<p>Wprowadzenie skyscraper\u00f3w i super skyscraper\u00f3w do oferty reklamowej portalu Interia.pl z pewno\u015bci\u0105 podniesie jej atrakcyjno\u015b\u0107, jednak ju\u017c od jakiego\u015b czasu te formy reklamy s\u0105 dost\u0119pne w innych portalach internetowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Z dniem 15. maja 2001 roku oferta reklamowa portalu Interia.pl zosta\u0142a rozszerzona o dwa nowe formaty reklam internetowych: skyscrapery i super skyscrapery.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123341"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123341\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}