{"id":12333,"date":"2011-09-26T13:27:06","date_gmt":"2011-09-26T11:27:06","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adv-pl-wesprze-tesco-w-internecie\/"},"modified":"2011-09-26T13:27:06","modified_gmt":"2011-09-26T11:27:06","slug":"adv-pl-wesprze-tesco-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adv-pl-wesprze-tesco-w-internecie.html","title":{"rendered":"Adv.pl wesprze Tesco w internecie"},"content":{"rendered":"<p>Adv.pl ju\u017c od dw&oacute;ch lat wsp&oacute;\u0142pracuje z mark\u0105 Tesco w zakresie budowania bazy mailigowej, a od ponad roku wdra\u017ca strategi\u0119 SEO. Teraz zajmie si\u0119 tak\u017ce komunikacj\u0105 marketingow\u0105 w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>G\u0142&oacute;wnym celem dzia\u0142a\u0144 zaplanowanych przez Adv.pl jest przeniesienie sympatii, jak\u0105 budz\u0105 animowane postaci na zainteresowanie mark\u0105 Tesco i wykorzystanie jej do rekomendacji oferty.<\/p>\n<p>Tesco Polska jest jedn\u0105 z najwi\u0119kszych sieci detalicznych w Polsce z prawie 400 sklepami, od hipermarket&oacute;w po ma\u0142e osiedlowe supermarkety. Firma zatrudnia prawie 30 tys. os&oacute;b i oferuje klientom produkty ponad 1500 polskich dostawc&oacute;w. Co tydzie\u0144 sklepy Tesco w ca\u0142ym kraju odwiedza 5 milion&oacute;w klient&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna Adv.pl wygra\u0142a przetarg na zbudowanie wizerunku Ekspert&oacute;w Tesco i ich to\u017csamo\u015bci poza ATL. G\u0142&oacute;wnym za\u0142o\u017ceniem jest stworzenie anga\u017cuj\u0105cego &#8222;\u015bwiata postaci&#8221;, kt&oacute;ry przeniesie si\u0119 na wizerunek marki Tesco.","protected":false},"author":1,"featured_media":12334,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1444,9643,200,158],"class_list":{"0":"post-12333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adv-pl","9":"tag-atl","10":"tag-reklama","11":"tag-tesco","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12333"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12334"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}