{"id":12327,"date":"2011-09-26T15:09:29","date_gmt":"2011-09-26T13:09:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pazdziernikowe-zwierciadlo-wsparte-kampania-tv-wideo\/"},"modified":"2011-09-26T15:09:29","modified_gmt":"2011-09-26T13:09:29","slug":"pazdziernikowe-zwierciadlo-wsparte-kampania-tv-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pazdziernikowe-zwierciadlo-wsparte-kampania-tv-wideo.html","title":{"rendered":"Pa\u017adziernikowe Zwierciad\u0142o wsparte kampani\u0105 tv (wideo)"},"content":{"rendered":"<p>Kampania kontynuuje kreatywny format &#8222;Mapping&#8221;, w kt&oacute;rym g\u0142&oacute;wne tematy numeru przedstawiane s\u0105 jako projekcja na twarzy kobiety. Stworzony przez agencj\u0119 Directors format, ma na celu ugruntowywanie wizerunku Zwierciad\u0142a jako magazynu traktuj\u0105cego o g\u0142\u0119bszych tematach, przeciwstawiaj\u0105cy si\u0119 szybkiemu konsumowaniu \u017cycia, ale jednocze\u015bnie nowoczesnego i presti\u017cowego.<\/p>\n<p>Pa\u017adziernikowy spot reklamuje g\u0142&oacute;wne tematy numeru &#8211; wywiady z Ann\u0105 Mari\u0105 Jopek i Robertem Wi\u0119ckiewiczem. Dodatkowym elementem zwi\u0119kszaj\u0105cym sprzeda\u017c maj\u0105 by\u0107 do\u0142\u0105czane do Zwierciad\u0142a eleganckie kalendarzyki na 2012 z wizerunkami ikon kina &#8211; Marilyn Monroe i Audrey Hepburn.<\/p>\n<p>Za zakup medi&oacute;w do kampanii odpowiada dom mediowy Equinox.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kolejna kampania telewizyjna magazynu Zwierciad\u0142o, reklamuj\u0105ca pa\u017adziernikowe wydanie.","protected":false},"author":1,"featured_media":12328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1724,269,559],"class_list":{"0":"post-12327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-directors","9":"tag-equinox","10":"tag-zwierciadlo","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=12327"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/12327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/12328"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=12327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=12327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=12327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}