{"id":123243,"date":"2001-05-24T02:43:00","date_gmt":"2001-05-24T00:43:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/banki-przeciw-kampanii-inteligo\/"},"modified":"2001-05-24T02:43:00","modified_gmt":"2001-05-24T00:43:00","slug":"banki-przeciw-kampanii-inteligo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/banki-przeciw-kampanii-inteligo.html","title":{"rendered":"Banki przeciw kampanii Inteligo"},"content":{"rendered":"<p>Zastrze\u017cenia bankowc\u00f3w wzbudzi\u0142y przede wszystkim pojawiaj\u0105ce si\u0119 na bilboardach has\u0142a w stylu &#8222;Nie funduj bankowi marmurowych schod\u00f3w&#8221;, &#8222;prowizja banku zjada twoje zyski&#8221; itp. <\/p>\n<p>\nW ten spos\u00f3b poddaj\u0105 one wed\u0142ug przedstawicieli Zwi\u0105zku w w\u0105tpliwo\u015b\u0107 solidno\u015b\u0107 innych bank\u00f3w oraz oceniaj\u0105 ich dzia\u0142alno\u015b\u0107. Tego typu odniesienia por\u00f3wnawcze stoj\u0105 w sprzeczno\u015bci z ustalonymi przez Zwi\u0105zek &#8222;Zasadami dobrej praktyki bankowej&#8221;. <\/p>\n<p>\nPrzedstawiciele Inteligo broni\u0105 swej koncepcji przywo\u0142uj\u0105c przyk\u0142ady niekt\u00f3rych reklam brytyjskich.<\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"Kampania reklamowa Inteligo wzbudzi\u0142a mieszane uczucia nie tylko u nas. Jak poinformowa\u0142a Rzeczpospolita, Zwi\u0105zkowi Bank\u00f3w Polskich uda\u0142o si\u0119 w ramach nieformalnych rozm\u00f3w przekona\u0107 oferuj\u0105cy produkt Inteligo Bankgesellshaft Berlin Polska do zmiany charakteru kampanii z &quot;intryguj\u0105cej&quot; na &quot;informacyjn\u0105&quot;.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123243"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123243\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}