{"id":123219,"date":"2001-05-25T18:49:25","date_gmt":"2001-05-25T16:49:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-nescafe-espresso\/"},"modified":"2001-05-25T18:49:25","modified_gmt":"2001-05-25T16:49:25","slug":"kampania-reklamowa-nescafe-espresso","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-reklamowa-nescafe-espresso.html","title":{"rendered":"Kampania reklamowa NESCAF\u00c9 Espresso"},"content":{"rendered":"

Kampania prowadzona jest w telewizji. Emitowane s\u0105 spoty, trwaj\u0105ce 30 i 45 sekund, w stacjach TVP1, TVP2, TVN, Polsat, TV4. Kampania jest obecna tak\u017ce w prasie. Przygotowaniem kampanii zaj\u0119\u0142a si\u0119 McCann-Erickson, za\u015b media zaplanowa\u0142 Universal McCann.<\/p>\n

– Kampania reklamowa kreuje wizerunek marki NESCAF\u00c9 Espresso jako kawy dla ludzi m\u0142odych i pewnych siebie, prowadz\u0105cych bardzo intensywne \u017cycie zawodowe oraz towarzyskie, lubi\u0105cych podr\u00f3\u017ce, przygody i mocne wra\u017cenia. Jej picie wzmacnia nas w ci\u0105gu dnia, zape\u0142nionego r\u00f3\u017cnymi zaj\u0119ciami. Jest tak\u017ce doskona\u0142ym pretekstem do zorganizowania kameralnego spotkania z przyjaci\u00f3\u0142mi – powiedzia\u0142 Rados\u0142aw Ruci\u0144ski, Marketing Manager Nestl\u00e9 Polska S.A.<\/p>\n

Zadaniem kampanii jest wypromowanie marki NESCAF\u00c9 Espresso i powi\u0105zanie jej ze wsp\u00f3\u0142czesnym stylem \u017cycia, a tak\u017ce wykreowanie mody na picie kawy espresso. Kampania skierowana jest do ludzi 20-40 letnich, pracuj\u0105cych i \u017cyj\u0105cych bardzo aktywnie.<\/p>\n","protected":false},"excerpt":{"rendered":"Wprowadzeniu na rynek polski kawy rozpuszczalnej NESCAF\u00c9 Espresso towarzyszy intensywna kampania reklamowa prowadzona w telewizji i prasie. Has\u0142o reklamowe kampanii brzmi: NESCAF\u00c9 Espresso – ma\u0142a, czarna, intensywna.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-123219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123219"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123219\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}