{"id":123208,"date":"2001-05-28T09:20:00","date_gmt":"2001-05-28T07:20:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tansze-reklamy\/"},"modified":"2001-05-28T09:20:00","modified_gmt":"2001-05-28T07:20:00","slug":"tansze-reklamy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/tansze-reklamy.html","title":{"rendered":"Ta\u0144sze reklamy"},"content":{"rendered":"<p>Rok temu tysi\u0105c ods\u0142on kosztowa\u0142o 30 USD. Dzi\u015b za t\u0105 sama liczb\u0119 ods\u0142on trzeba zap\u0142aci\u0107 o 10 USD mniej. <\/p>\n<p>\nAnalitycy Jupiter Media Metrix uwa\u017caj\u0105, \u017ce ten spory spadek cen ma swoje \u017ar\u00f3d\u0142a w silnej konkurencji, kt\u00f3ra zapewnia nie ma\u0142a liczna nowopowstaj\u0105cych stron. Z drugiej strony coraz wi\u0119cej firm ogranicza swoje wydatki na reklam\u0119 w Sieci, co tez ma du\u017cy wp\u0142yw na spadek cen. Sporo reklamodawc\u00f3w uwa\u017ca te\u017c \u017ce reklama w Intrerecie jest zbyt kosztowna.<\/p>\n<p>\nBadania Jupitera pokaza\u0142y r\u00f3wnie\u017c, \u017ce wi\u0119kszo\u015b\u0107 witryn ma ponad 60% wolnej powierzchni reklamowej. Warto\u015b\u0107 niesprzedanej powierzchni w ci\u0105gu roku szacuje si\u0119 na 840 mln USD.  <\/p>\n<p>\n<a target=\"_blank\" href=\"http:\/\/www.jmm.com\" rel=\"noopener\">Jupiter Media Metrix<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ameryka\u0144ska firma badawcza Jupiter Media Metrix opublikowa\u0142 raport, z kt\u00f3rego wynika, \u017ce ceny reklam zamieszczanych w internecie spad\u0142a o oko\u0142o 30%.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-123208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-badania","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=123208"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/123208\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=123208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=123208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=123208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}